Assistant Manager Brand Communications, Brand Activation, Brand Reebok(6 months contract)

Purpose & Overall Relevance for the Organization:


Support brand communications for a category and plan the effective local strategy and communication with referring to Global Marketing’s communication strategy throughout the market and all channels in order to build the brand and the category and to drive sales



Key Responsibilities:

  • Provide input into the overall seasonal, annual and strategic business plan for Global Marketing, including locally relevant target consumer insights
  • Provide input into the creation of county/cluster brand calendar, including Omni-Channel activation.
  • Help creating the seasonal and annual category marketing strategy and activation plan in alignment with Japan Brand Activation priority
  • Support managing and executing holistic category campaigns in collaboration with local stakeholders (Omni-Channel / Digital Activation)
  • Analyze sell-in and sell-out ROI of communication investments
  • Manage and monitor the media activity report and efficiency analysis with Coms team.
  • Build and maintain close collaboration with media partners, PR agencies and Co-marketing partners.
  • Provide input to Global Marketing to ensure brand marketing tools are optimized to best meet Japan needs and significantly improve brand business KPIs.



  • Category market share
  • Category net sales
  • Compliance to MWB guidelines
  • Marketing ROI


Key Relationships:

  • Global Marketing
  • Japan Brand Activation
  • Japan Concept To Consumer (Product Team)
  • Japan Sales team (Wholesale and Direct To Consumer)
  • External partners (Agencies, Fitness Marketing and Entertainment & Influencer Marketing assets)



Knowledge, Skills and Abilities:

  • Good knowledge of full marketing mix (advertising, events, sponsorships, retail) with major brand or retailer
  • Marketing budget management
  • Good communication skills (Global, sales, agencies, assets, customers)
  • Operation and facilitation skills for cross-functional, channel, category, region



Requisite Education and Experience / Minimum Qualifications:

  • University degree or higher in Business or equivalent professional experience
  • 2-4 years of experience in Marketing and/or Sales, ideally in Consumer Goods and/or Sporting Goods Industry
  • Business level English
  • Fluent in Japanese


adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Assistant Manager Brand Communications, Brand Activation, Brand Reebok(6 months contract)

Brand:  Reebok
Location:  Tokyo
TEAM:  Marketing & Communications
State:  13
Country/Region:  JP
Contract Type:  Full time
Number:  361892
Date:  Dec 3, 2021