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Associate Manager, Conversion Optimization

Purpose & Overall Relevance for the Organization:


Experience Design is chartered with driving a premium, connected, and personalized consumer experience across key Reebok-owned digital properties that results in industry-leading commercial results and consumer advocacy (NPS).  As Associate Manager Conversion Optimization you will be right at the heart of it as you will be driving our A/B testing program for Reebok experiences across all digital platforms alongside the lead Conversion Optimization Manager.

 

You will have a passion to drive improvements across our digital platforms resulting in incremental revenue for our eCommerce business & the improved performance of our branded experiences.

 

Our goal is to evolve the consumer experience so that when a consumer leaves our touch point, we not only meeting their expectations, but we are exceeding them - this role is key for delivering on this goal.          

 

 

 

Key Responsibilities:

 

  • Support the test planning process by identifying tests to be performed and help to prioritize these in alignment with business needs & IT releases
  • Support the evolution of Reebok CRO (including personalization strategy) in close collaboration with internal and external stakeholders.
  • Support the setup of personalization experiences to improve conversion for specific segments of users.
  • Work closely with x-functional business partners to capture input, translate these into requirements and working with the analytics team to determine KPI’s
  • Own the execution of A/B tests including the test setup and day-to-day test result reporting via Monetate & Adobe Analytics
  • Support the test reporting out and actions derived from a test outcome to the organization
  • Support the creation of monthly A/B testing and conversion reports to highlight trends across markets and devices
  • Conduct regular cross browser/ device testing to ensure key site features are functioning, identifying bugs and ensuring the relevant fixes are logged

 

Key Relationships: 

 

  • Global Ecommerce Markets
  • Consumer Experience Team
  • Digital Brand Commerce, Global Platform & Projects team
  • Site Merchandise & Category Managers
  • CRM & Personalization team
  • Marketing Activation
  • Web Analytics
  • Product Areas (Product Marketing, Development, Digital Activation Lead)
  • Global Digital Brand Commerce (adidas)

 

Knowledge Skills and Abilities:

 

  • Data driven mindset. Numbers should be what drive our business and your decision-making
  • Excellent English verbal and written communication skills, with the ability to communicate effectively across organization functions
  • Excellent planning skills and ability to document processes
  • Demonstrated experience working with optimization tools like Optimizely or Monetate, and 3rd party vendors for more complex builds as well as Adobe Analytics
  • Understanding of digital analytics, optimization and consumer branded commercial experiences
  • Requires knowledge of e-commerce digital/UX/CX, business models, subject matter, and trends – with a focus on digital/mobile customer experience solutions.

 

Requisite Education and Experience / Minimum Qualifications:

  • BA/BS degree in relevant field of study, required
  • 2+ years’ experience within the E-commerce and digital space

 

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Associate Manager, Conversion Optimization

Brand:  Reebok
Location:  Boston
TEAM:  Digital
State:  MA
Country/Region:  US
Contract Type:  Full time
Number:  269052
Date: