Associate Manager, US eCommerce Content & Activation

Associate Manager, US eCommerce Content & Activation


Line of Business: Reebok DBC

Department: DBC (eComm)

Location (City): Boston


Purpose (Brief summary of why role exists):

Are you curious about how digital-led storytelling comes to life on site? Do you want to be a part of an authentic

sportswear brand that has a 90% brand awareness rate, where you’ll contribute to growing consumer loyalty?

At Reebok, we are evolving our brand, not to emulate other athletic brands, but focusing on our core DNA. We are

unleashing our authentic brand ethos to be an accessible people’s brand, at the intersection of sport and style. A

key pillar to this strategy is to win as a Digital and DTC brand. We are pushing the Digital agenda forward, and

anchoring on Reebok.com to be our premier destination, where consumers will be delighted with our exciting

experience and powerful storytelling content. We are looking for self-starters with an entrepreneurial spirit,

intellectual curiosity, and passion for delivering digital solutions to be a part of our “Digital-first” strategy.

The Associate Manager, Content & Activation is a key position within the US eCommerce Activation Team. You will

be responsible for managing digital onsite content and supporting activation execution, helping drive the full price

business for US eCommerce. This person needs to be collaborative, thorough, and eager to learn. You will support

the Digital Squad leads with execution and implementation of the full price strategy for specific categories. You will

be responsible for briefing supplementary digital content needs to the internal Creative Team, and you will

collaborate closely with the Operations Team to implement content updates on site. You will work with cross-

functional partners to ensure an excellent consumer experience is provided for the categories and activations you


Key Accountabilities

· Execute full price activation strategy from Digital Squads on Reebok.com

· Manage onsite digital content, partnering with the Operations Team to apply content changes to the site

· Coordinate with performance marketing channel owners for activation support

· Brief content and copy as needed to the Creative Team

· Partner closely with Digital Merchandising and Merchandising Operations to ensure excellent consumer

experience per activation

· Identify activation opportunities based on trends to optimize and maximize product performance

· Partner with User Experience Team to execute onsite content testing and personalization

· Report on activation performance, applying key learnings to future activations

Knowledge Skills and Abilities:

· Sound knowledge of eCommerce activation

· Excellent collaborator with the ability to take a project from concept through to execution

· Sound organizational skills and the ability to prioritize

· Great communications skills

· Solid skills in Excel and PowerPoint


· 2+ years of digital ecommerce experience preferred: campaign activations, product launches, merchandising or

marketing fields

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Associate Manager, US eCommerce Content & Activation

Brand:  Reebok
Location:  Boston
TEAM:  Digital
State:  MA
Country/Region:  US
Contract Type:  Full time
Number:  349108
Date:  Sep 17, 2021