Design Manager, Apparel

Design Manager, Apparel


Purpose (Brief summary of why role exists):

Responsible for researching trends, ideation of new concepts and creating compelling stories to meet the brand aesthetic.  The Design Manager works with the apparel team to ensure that each product meets the categories product brief and the seasonal design direction set by Creative Direction and Senior Management team.


Key Accountabilities (List the 5-10 major areas of responsibility for role):

  • Implement the seasonal Direction of the Category according to market trends ensuring consistency though products and ranges
  • Advance category strategy through innovative apparel concepts/stories
  • Influence the creative vision for specific ranges across the category
  • Mentor, inspire and grow direct reports
  • Accurately depict sketches, designs, ideations, technical drawings, and other required art / illustrations
  • Effectively and efficiently navigate and use Reebok software tools and systems
  • Create technical drawings and representations of fabric, trim, graphic, color and products such that construction information is interpreted exactly as intended
  • Visualize seasonal ideas for ranges and product concept
  • Conceptualize and design ranges in the specific Category and manage the creation process of the line range
  • Proactively manage the creation of new products and prototypes
  • Create supporting artwork that illustrates design concepts and tells stories
  • Ensure an efficient process and communication flow between design, marketing and development
  • Select appropriate methods of communications to accurately convey technical information in informal and formal situations
  • Ensure proper handover of product design to development



  • Translate fashion and culture trends to the brand, products, product lines, design concepts, color, and graphics
  • Employ multi-dimensional thinking to ideate and discover new perspectives, view points, or approaches
  • Use unorthodox or atypical ways of solving problems to conceive innovative, usable concepts/ideas


Reebok Design DNA:

  • Ensure the product successfully meets the brand aesthetic by adhering to Reebok design DNA fundamentals
  • Ensure construction, finishing techniques, and textiles enhance product usability
  • Research and apply new and innovative ways to use existing & new techniques
  • Attend and contribute to review sessions for designs, construction, fit, and/or prototypes
  • Ensure design reflects market needs and product brief requirements
  • Use relevant and appropriate resources to accurately determine, anticipate, and validate current and future trends, competition, retail landscape, and cultural drivers
  • Gather and apply market research and/or consumer feedback to accurately anticipate and fulfill consumer needs, and identify consumers and trends


Financial Aptitude:

  • Create / design products that integrate technology, function, and design aesthetic and remain within cost margins
  • Resolve cost / margin issues and ensure product / design realization and execution, against the targeted Go-In-Margin, quality / pricing, and timelines to meet market requirements



Knowledge Skills and Abilities:

  • Profound knowledge of apparel design
  • Excellent communication skills
  • High level of initiative and maturity
  • Problem solving attitude & can-do personality


Qualifications (Minimum required education and experience):

  1. Bachelor’s degree in fashion or apparel design
  2. 8+ years of apparel design experience
  3. Advanced level in Adobe Illustrator, Photoshop a plus
  4. Knowledge of garment construction, garment fit and costing
  5. Strong negotiating and influencing skills
  6. Presentation and Storytelling skills
  7. Prior management or mentoring of more junior designers a plus



adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Design Manager, Apparel

Brand:  Reebok
Location:  Boston
TEAM:  Design
State:  MA
Country/Region:  US
Contract Type:  Full time
Number:  222855