Designer Footwear

Key Accountabilities :

Market Strategy

  • Define marketing strategies that are consistent with target consumer and overall marketing strategy
  • Determine category / product segmentation that optimizes both resource and sales opportunities, and supports distribution channel needs
  • Ensure correct brand positioning of product line consistent with brand DNA
  • Lead / execute merchandising plans and strategies that support seasonal stories and key initiatives
  • Lead the briefing and implementation of all relevant seasonal and strategic concepts, including distribution by channel, product, and color introductions / merchandised assortments

Product Strategy

  • Manage / execute the product line, product, and/or category life cycles from conception through sales and distribution
  • Ensure category approach is integrated with those of other product categories
  • Develop compelling, marketable category concepts, stories, and/or global vision that balance analysis with creative vision
  • Determine, then request and analyze correct report content to assess category business performance
  • Ensure a balanced, effective product assortment that meets or exceeds revenue and margin targets
  • Participate / develop business plans
  • Create and deliver process and strategies that enhance product quality, speed to market, improved cost, and/or account servicing. Ability to scale and deliver template for proven and tested improvements to other functions/business


Industry, Market, and Consumer Acumen

  • Use relevant and appropriate resources to accurately determine, anticipate, and validate current and future trends, competition, retail landscape, and cultural drivers
  • Interpret and understand consumer dynamics, predict shifts, and react to trends
  • Make accurate assessments and projections of competitors' strengths and weaknesses in the global market relative to the Reebok brand, products, and product lines including market presence, tactics, merchandising, and trends
  • Translate market and research analysis to tangible product concepts
  • Accurately assess the impact consumers have on the market
  • Gather and apply market research and/or consumer feedback to accurately anticipate and fulfill consumer needs, and identify consumers and trends

Technical Communication

  • Use appropriate Reebok forms and templates, such as briefs and tech packs, to capture, convey, and communicate design and product information to others throughout the design cycle
  • Effectively and efficiently navigate and use Reebok software tools and systems

Manage Business (Processes and Projects)

  • Communicate updates, status quo of relevant projects, and business results to relevant team / project members, business partners, and others in a timely and appropriate manner
  • Lead team and/or departmental and/or cross-function, special or seasonal project teams to produce high-quality work and display professionalism while under pressure
  • Ability to simultaneously manage negotiations and discussions with LO, factory, material suppliers, as well as commercial side of business, i.e. markets and accounts


Financial Aptitude

  • Create / design products  that integrate technology, function, and design aesthetic and remain within cost margins
  • Assess potential cost / margin impact of fabric, color, trim, graphics, treatments, technology, components, and construction choices
  • Resolve cost / margin issues and ensure product / design realization and execution, within budget, against the targeted Go-In-Margin, revenue, quality / pricing, and timelines to meet market requirements
  • Analyze and select design / product elements  based on cost and a hierarchy of importance
  • Ensure business units achieve targeted financial results, revenue, and margin
  • Analyze net forecasting data to assess and validate margin projections and weighted margins

Knowledge Skills and Abilities: (Examples)


Communicate with Others

  • Receive and give feedback in a positive, constructive manner
  • Transport information effectively in individual and group situations using the most appropriate and effective medium, such as, but not limited to, presentations, meetings, one-to-one situations

Manage Relationships and Diversity

  • Cooperate well and effectively with people from a wide variety of backgrounds within and outside of the company
  • Tackle conflicts proactively and find constructive solutions together with his/her counterparts

Planning and Organization

  • Work independently and perform a variety of tasks with different levels of complexity by developing effective plans and organizing his/her work efficiently
  • Think and act in a goal-oriented manner, prioritize, and complete tasks in order of importance
  • Respond to changing deadlines and deliverables adeptly and with resourcefulness

Result Orientation

  • Drive accountability across the team, ensuring timely completion of all tasks within the seasonal development calendar, successful conclusion of time-sensitive special projects, and continually identifying ways to improve the process

Strategic Acting

  • Partner with cross-functional leaders to design, streamline, and optimize processes and workflows to ensure quality of entire commercialization process
  • Successfully partner with all other areas within and outside of department to ensure that the story, message, and overall deliverables are in alignment with the entire department's goals

Qualifications (Minimum required education and experience):  (Examples)

  • 5 years’ experience in product management, merchandising, or related field.
  • Knowledge of product creation process is essential.
  • Bachelor degree in related field
  • Ability to travel internationally
  • Strong presentation skills (presenting to large groups expected)
  • Ability to partner with, collaborate with, and influence internal and external business partners.
  • Ability to multi-task.
  • Must be proficient in Microsoft Office products
  • Excellent analytical skills and interpersonal skills
  • Excellent verbal and written language skills in English


adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Designer Footwear

Brand:  Reebok
Location:  Ho Chi Minh City
TEAM:  Design
State:  65
Country/Region:  VN
Contract Type:  Full time
Number:  346002
Date:  Jul 9, 2021