Head of US Marketing

The Head of U.S. Marketing will act as the face and voice, internally and externally, in the US Market. This critical role will directly contribute to the development of the Brand's global go-to-Market plan and be responsible for implementing it at a local level. This opportunity will allow you to sharpen the brand’s positioning and perception in the market.


Key Accountabilities:

Implement, and/or drive implementation, of go-to-Market plans by sub-brand and/or Business Unit, including account plans by Category

Lead and coordinate the alignment of global/local concept priorities and the identification of key business drivers throughout the Market

Represent the commercial and product needs of the Market to the Global Brand Concept-to-Consumer team

Sharpen the Brand's positioning/ perception, while strengthening its connection to assets, consumers and other fitness stakeholders, in the Market

Constantly analyze business performance and seize business opportunities in the Market to meet and/or exceed KPIs and financial targets

Lead and steer the Market range selection process, with an aim to optimize efficiency based on the Global range

Lead and steer the execution of global and local Brand and sports marketing strategies/concepts.

Drive the Market's Strategic Business Plan to ensure alignment between go-to-Market strategies and the financial targets

Effectively manage the assigned Marketing Working Budget, optimizing its ROI

Be the communication point between the Market Managing Director and the Global Brand Concepts-to-Consumer team

Drive consumer/channel matrix management and ensure the Market has the proper tools and support to effectively implement the go-to-Market plan

Support the P&L management with regards to the Marketing Working Budget (MWB), Operating Overhead (OOH), net sales and direct brand contribution

Provide a clear vision and direction with relevant objectives and KPIs.

Establish a high performance culture and drive employee engagement, leading by example.

Provide a suitable performance framework for direct reports by setting SMART performance targets and coaching for continuous improvement.

Identify and develop high-potential talents, to fuel the team's succession plan.

Look for opportunities to provide cross-functional experiences to identified high-potential talents from both, in and outside of the team.


Knowledge Skills & Abilities:

Ability to develop and implement strategy

Leading and managing a diverse team (incl. remote management)

Strong presentation/communication, negotiation and influencing skills

Broad Marketing experience, with a distinct track record of success and high-level Merchandising knowledge

Cross-functional experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc.)

Strong industry knowledge, across divisions—footwear, apparel and accessories—and across all BUs

Expert understanding of local Market's consumers, accounts, economic environment and commercial needs

Excellent verbal and written communication skills

Strong planning and analytical skills


Minimum Qualifications:

Bachelor’s degree (B.A.), with an emphasis in Marketing/Business preferred, and

10 years sports or other product marketing or related experience

10 years at the managerial level in the Sporting Goods Industry.

Equivalent combination of education and/or experience may be substituted for degree.



adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Head of US Marketing

Brand:  Reebok
Location:  Boston
TEAM:  Marketing & Communications
State:  MA
Country/Region:  US
Contract Type:  Full time
Number:  210608