Manager, CRM & Loyalty Operations

Purpose: In the Consumer Engagement and Personalization team within Global Digital our objective is to place the consumer at center stage of everything we do. Our vision is to create and enable 1-to-1 experiences for all our consumers across all touchpoints.  As the Manager of CRM and Loyalty Operations you will work closely with different internal/ external partners to support the development, execution, progress, and roll out of Reebok membership program to ensure revenue growth and consumer engagement, with a strong focus on eCommerce.


Key Responsibilities:

  • Day-to-day management of the Reebok Membership programs to ensure successful development, launch and ongoing marketing operations.
  • Implementation of tools and strategies to support aquasition and retention of Reebok Consumers.
  • Ensure all project deliverables are completed according to the project plan and quality standards, including business process monitoring for the Reebok membership program.
  • Own technical documentation of current and new marketing operations.
  • Manage the implementation and testing of the global CRM programs and functionalities using the global CRM platform.
  • Run and communicate weekly reports for CRM and testing plans to improve program efficiency as in a higher ROI, higher CTR, and a higher LTV.  Support the development, management, and analysis of tests for optimization to meet business goals.  


Key Relationships:

  • Global Digital Brand Commerce Product Owners
  • Reebok Digital Team
  • Product Team


Knowledge, Skills, and Abilities:

  • Strong strategic and analytical skills
  • Strong communication and presentation skills
  • Open to international travel
  • Excellent interpersonal and communication skills, including strong personality and flexible approach to build relationships
  • Understanding of Direct to Consumer environment (eCom/Retail), Direct Marketing and CRM industry best practices
  • Strong project management skills
  • Knowledge of Adobe campaign, Adobe Analytics, DemandWare Business Manager, Salesforce Marketing Cloud Preferred


Requisite Education and Experience / Minimum Qualifications:

  • Bachelor’s Degree required
  • 3-5 years of experience in CRM, marketing operations, loyalty or related fields.
  • Outstanding organizational skills, the ability to prioritize, multi-task and manage time without direction 

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager, CRM & Loyalty Operations

Brand:  Reebok
Location:  Boston
TEAM:  Digital
State:  MA
Country/Region:  US
Contract Type:  Full time
Number:  251428