Manager, CRM Data Analytics

PurposeThis role provides direct analytics support to the Consumer Relationship Management (CRM) team at Reebok to foster data-driven decision making. This role creates and  delivers critical reporting on all CRM initiatives and uncovers insights through consumer behavior analysis


Key Responsibilities:  

  • Analyze consumer lifecycle and life time value and create recommendations for marketing and CRM teams
  • Partner with CRM team to develop and advise on KPIs for performance measurement of initiatives; design, specify and produce reports and dashboards to track
  • Constantly review our consumer KPI framework and recommend improvements
  • Define and advise on statistical test design to maximize likelihood of significance and validity of results
  • Prepare and conduct trainings for other teams to drive self-service mentality for recurring analytics tasks
  • Develop and present new insights and recommendations to enhance existing CRM initiatives
  • Independently manage and prioritize ad-hoc requests on an ongoing basis
  • Maintain a direct relationship with the Data Science team to stay up to date on consumer models, recommend enhancements based on Reebok business; educate CRM team on new or updated capabilities and recommend use cases


Key Relationships:

  • Reebok Global Digital Consumer Experience
  • Global Analytics

Knowledge Skills and Abilities:

  • Required: SQL, Excel & VBA, Power Query
  • Preferred: R and/or Python Statistical Packages, Tableau
  • Excellent communications skills, with ability to explain complex data concepts to non-technical audiences
  • Organized and self-sufficient – must be able to independently balance projects with prioritization support from line manager
  • English fluency (spoken and written)

Requisite Education and Experience / Minimum Qualifications: 

  • Minimum 2-4 years’ experience in an analytic role, preference given to experience in a global brand or in CRM specifically
  • Strong grasp on measurement of consumer loyalty and lifecycle as relates to purchasing, engagement, and retention
  • Analytical programming expertise, with the ability to interpret and develop scripts to extract and transform data as well as analyze and develop insights from the same
  • Excellent ability to visualize and present data in a way that is easy to interpret and actionable
  • Strong statistical and mathematical background, significance testing and sample analysis
  • Machine Learning algorithms knowledge a plus

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager, CRM Data Analytics

Brand:  Reebok
Location:  Boston
TEAM:  Digital
State:  MA
Country/Region:  US
Contract Type:  Full time
Number:  255829