Manager, Email Marketing

The Manager of Email Marketing will own strategy, planning, operations, and analysis of the email and retention marketing strategy supporting Reebok’s Direct to Consumer business and brand marketing initiatives. The Manager should have expertise across various disciplines including email and customer segmentation strategy, analytics / data storytelling, and consumer behavior. This role is a combination of product and marketing planning, audience insights, analytics, cross-functional partnership, and creative problem solving.

Key Responsibilities: 

•    Develop the Email strategy, working closely with Creative, CRM and Category Management teams to achieve business objectives.
•    Own the execution of all product-related, dynamic, and promotional email campaign needs, including creative delivery, new campaign rollout, and existing campaign optimizations.
•    In collaboration with CRM and Loyalty teams, lead long-term strategic initiatives, such as personalization, to deliver best in class experience for the Reebok consumer
•    Assist in audience segmentation and targeting strategy for all communications
•    Own and report out on overarching email results, sharing weekly and monthly insights with leadership and cross-functional teams
•    Manage campaign reporting and analysis to ensure sales, traffic and brand KPIs are met
•    Assist in management of relationships with third party vendors and tools that power our programs, including the exploration and piloting of new tools
•    Partner with Retail on omni-channel strategies that leverage email to drive both in-store and eCommerce wins
•    Manage and cultivate the SMS program
•    Stay up to date on the competitive landscape and trends in email marketing

Key Relationships:  
•    Category Management
•    Business Analytics
•    Site Merchandisers
•    User Experience
•    Adidas DBC

Knowledge Skills and Abilities: 

•    Demonstrated ability to influence peers and champion the creation of a best-in-class email program.
•    Strategic, analytical and creative thinker that focuses on results. 
•    A strong understanding of audience segmentation and gene creation
•    High degree of internet savvy, with a curiosity and enthusiasm for digital and media trends.
•    Excellent problem solving skills – able to identify, analyze and propose solutions to technical and business issues.
•    Familiarity with  A/B testing plan for subject lines, content, and send times to constantly improve engagement and total results
•    Demonstrated ability to work in a fast-paced, ambiguous, “self-starter” environment and manage multiple workstreams simultaneously.
•    The ability to use and understand financial and numerical data to make decisions.
•    Ability to balance the art and science of brand presentation.
•    Ability to develop and lead a cross functional team to achieve targeted KPIs.
•    Willingness to set and maintain high standards of performance.

Requisite Education and Experience / Minimum Qualifications: 
•    5-7 years of related experience, with a combination of at least 2 of these years in Retail or eCommerce.
•    Proven analytical experience required, expected to provide examples of testing strategies, analyzing results using web analytics, and putting in an action plan for improvement.
•    Experience creating reports and presenting to leadership is preferred.


adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager, Email Marketing

Brand:  Reebok
Location:  Boston
TEAM:  Digital
State:  MA
Country/Region:  US
Contract Type:  Full time
Number:  343570
Date:  Aug 30, 2021