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Manager, Growth Marketing

Purpose:

 

The growth marketing manager plays a critical role in driving and accelerating the growth of eCommerce.  This person will be focused on developing and executing new tactics, testing new ideas, and executing campaigns to fuel revenue and new consumers.  You will be the primary leader in advancing growth marketing for Reebok eCommerce properties in North America.

 

Key Accountabilities:

 

  • Lead the development and evolution of the eCommerce acquisition marketing strategy to ensure achievement of commercial and relevant brand goals. Align with eCommerce leadership and cross-functional teams in CRM, analytics, merchandising, user-experience, retail and brand marketing.
  • Lead strategy and execution of partnerships, working in close collaboration with the category and squads when planning
  • Relentless focus on testing new partnerships and acquisition channels and tactics
  • Lead strategy in identifying high-value customers to target acquisition opportunities that will fuel growth of email and other marketing channels
  • Drive and execute the SMS strategy and integration into the business, identifying how this channel works with email
  • Manage day to day operations of production, delivery, QA , and optimization of acquisition campaigns across brands and channels
  • Clearly communicate adidas and Reebok strategies and initiatives to internal and external partners/agencies to ensure proactive support and achievement of commercial and brand goals.
  • Continuously evaluate vendor and partner network to support marketing strategy. Conduct RFPs, select, negotiate, and actively manage relationships.
  • Lead omnichannel acquisition and POS strategy and execution across channels (Brand, Wholesale, Retail, eCom)
  • Collaborate with analytics team to optimize key campaigns and omnichannel KPIs (including customer life time value, ROI, net sales)  
  • Lead forecasting and ongoing budget management for acquisition marketing
  • Build robus omnichannel communication plans that drive revenue while fully developing the adidas and Reebok brand messages

 

Knowledge, Skills, and Abilities:

 

  • Forward thinking, innovative data-driven mindset
  • Strong understanding of direct-to-consumer business, eCommerce/Retail, competitive/business environment and consumer behavior
  • Experience with new CRM and engagement channels and consumer touch points
  • Excellent interpersonal and communication skills, including strong and flexible personality, to build relationships
  • Working knowledge of Web and Digital marketing analytics, LTV and CRM strategies
  • Strong brand understanding and ability to deliver a premium consumer experience
  • Strong project management and planning skills
  • Strong understanding of P&L and operating performance metrics
  • Strong collaborator with an ability to partner and influence
  • Proven ability to develop innovative strategies and drive creativity while maintaining ROI
  • Proven ability to develop, drive, and execute innovative digital strategies
  • Ability to execute continuous improvement and optimization initiatives
  • Ability to manage and develop direct reports with varying levels of experience and capabilities
  • Ability to deliver effective and persuasive presentations that support business decisions
  • Understanding of sporting goods industry and related retail channels a plus

 

Qualifications:

 

  • A Bachelor’s degree in business, marketing, communications or related field.
  • Minimum 3+ years of eCommerce omnichannel CRM marketing experience, preferably with a sporting or consumer goods company
  • Experience managing a team and aggressive growth targets
  • Experience with new channels like SMS
  • Experience in customer relationship marketing, including consumer segmentation membership benefits and rewards programs is preferred.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager, Growth Marketing

Brand:  Reebok
Location:  Boston
TEAM:  Digital
State:  MA
Country/Region:  US
Contract Type:  Full time
Number:  249969
Date: