Manager Brand Activation | Brand Reebok Zone Central

Purpose & Overall Relevance for the Organization


Help build, manage and execute CE Account Marketing & Range plan that deliver significant business growth and improvement in our Brand Health KPIs. Work in close co-operation with the European Key Account Sales Teams & CE BUs.


Key Responsibilities


  • Define an aligned seasonal account activation calendar incorporating all relevant aspects of product, retail and brand activity.
  • Execute with excellence the seasonal ‘Account Marketing Calendar’ to ensure that Reebok wins at the point of purchase by category, in key doors against the agreed KPI’s
  • Secure the highest share of space, within key destination doors and locations
  • Secure sell through and consumer engagement with share growth ensuring all commercial and strategic goals are met
  • Manage the GTM process from virtual download to instore implementation - drive to agreed financial and efficiency targets
  • Understand product, customer and consumer needs from the European markets and all channels
  • Represent the brand point of view both internally and externally – be the face of the account
  • Closely co-operate with Global & CE BU teams to secure a best practice level of implementation of global strategy
  • Conduct relevant reporting activities to measure the efficiency and commercial success
  • Manage budgets and costs within agreed measures
  • Understand the European consumer retail environment including distribution points, share of buy, competitor concepts and support tools



Key Relationships


  • Category GTM & Activation team.
  • Europe BU activation colleagues.
  • Cluster sales colleagues
  • Key accounts.
  • Other cluster Brand Activation colleagues.
  • Global RSM colleagues.


Knowledge, Skills and Abilities


  • High professional maturity
  • Highly collaborative with strong communication skills
  • High influencing skills and ability to make fact-based decisions
  • Strong analytical skills
  • Experience with wholesale marketing activation.
  • Structured, organized and process orientated
  • Strong business acumen, ability to assume a broader perspective (cross-markets/ global)
  • Ability to work effectively within a team environment and under pressure
  • Intermediate to advanced skills in MS Office
  • Fluent in English and good German skills required


Requisite Education and Experience / Minimum Qualifications


  • University degree in business preferred, ideally with marketing and sales focus or equivalent professional experience
  • Omnichannel activation Experience or account marketing / sales: 3 years.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager Brand Activation | Brand Reebok Zone Central

Brand:  Reebok
Location:  Herzogenaurach
TEAM:  Marketing & Communications
State:  BY
Country/Region:  DE
Contract Type:  Full time
Number:  446294
Date:  Jul 3, 2022