STA Option | Manager Category Product FTW | Brand Reebok Europe | temp. until Feb. 2023


Manager Category


Brand Reebok Europe

Product Footwear

Reporting Line
Director Category Product Footwear                          



GSMS Grade                                                             
M4 - Manager





Purpose & Overall Relevance for the Organization


  • Supports the Director Category Product Footwear in executing the EUROPE short and medium-term objectives for the respective
  • Implement global strategies in a locally relevant way for EUROPE, considering different consumer needs and distribution channels.
  • Supports in influencing the development of global strategies through providing clear and relevant commercial input in terms of consumer needs, market particularities, and channel needs.
  • Collaborate regularly with global counter parts to identify business opportunities in the market and to maximize net sales and profitability (within global and EUROPE strategic parameters)


Key Responsibilities  


  • Responsible for range selection and alignment process within the parameters set by the EUROPE Range Architecture team to meet the KPI’s
  • Responsible for all aspects of merchandising the Kids and Accessories range including segmentation to meet all KPIs inc. efficiency , productivity, overlap, top line, margin
  • Accountable in particular for pricing of the range, including a plan to harmonize pricing across WE, to meet the KPI’s
  • Accountable for supporting Global and Country sell-ins to both retailers and assets where required
  • Accountable for the input into Global to get the best possible sell-in tools for the category and create augmented tools where required with Category Brand Comms
  • Responsible for Commercial Input into Global, and creating and embedding a process with the Countries to ensure their input is made
  • Accountable for the Forecast for the Kids and Accessories category as part of the IBP process
  • Responsible for all KPI reporting of the Kids and Accessories category
  • Accountable along with the GTM Analyst for any scenario analysis required relating to the Category
  • Accountable for inputting into the overall seasonal, year and SBP for Kids and Accessories category
  • Understands the European consumer retail environment including distribution points, share of buy, competitor ranges and pricing strategies
  • Support major product launches and presentations providing necessary sales support to ensure an effective sell-in launch process


Key Relationships


  • Global SQUADS
  • EUROPE Director FTW Product
  • EUROPE Brand Communication
  • Account Managers/Director
  • EUROPE Demand Planning




  • Net Sales
  • Go in Margin
  • (Standard) Margin
  • Brand KPI’s
  • Category Market share – top 5 markets
    Category & Range efficiency; in particular global range components


Knowledge, Skills and Abilities


  • High professional maturity
  • Highly collaborative with strong communication skills
  • High influencing skills and ability to make fact-based decisions
  • Strong analytical skills
  • Structured, organized and process-orientated
  • Cross functional marketing knowledge and market experience in sport and/or fashion/lifestyle categories.
  • Consumer-focused with product and ranging experience with an understanding of balancing brand and commercial aspects to build channel specific GTM solutions
  • Previous experience in category management/merchandising/ranging
  • Strong business acumen, ability to assume a broader perspective (cross-markets/global)
  • Attention to detail as error in analysis will have crucial impact on business
  • Ability to work effectively within a team environment and under pressure
  • Strong organizational skills
  • Flexibility to travel internationally
  • Strong engaging presentation style
  • Intermediate to advanced skills in MS Office


Requisite Education and Experience / Minimum Qualifications


  • University degree in business preferred, ideally with marketing and sales focus or equivalent professional experience
  • 3 years Merchandising/ cross-functional marketing and/or sales experience experience
  • Experience in a Western European market is required
  • Fluent in English; Additional language is an advantage


adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  STA Option | Manager Category Product FTW | Brand Reebok Europe | temp. until Feb. 2023

Brand:  Reebok
Location:  Herzogenaurach
TEAM:  Marketing & Communications
State:  BY
Country/Region:  DE
Contract Type:  Temp
Number:  407550
Date:  Jun 16, 2022