Area                                                                           
Brand Reebok Europe

Department                                                               
Product Footwear
Reporting Line
Director Category Product Footwear                          

Subsidiary/country                                                   
Germany

Location                                                                   
Herzogenaurach

GSMS Grade                                                             
M4 - Manager

Purpose & Overall Relevance for the Organization

• Supports the Director Category Product Footwear in executing the EUROPE short and medium-term objectives for the respective
• Implement global strategies in a locally relevant way for EUROPE, considering different consumer needs and distribution channels.
• Supports in influencing the development of global strategies through providing clear and relevant commercial input in terms of consumer needs, market particularities, and channel needs.
• Collaborate regularly with global counter parts to identify business opportunities in the market and to maximize net sales and profitability (within global and EUROPE strategic parameters)

Key Responsibilities  

• Responsible for range selection and alignment process within the parameters set by the EUROPE Range Architecture team to meet the KPI’s
• Responsible for all aspects of merchandising the Kids and Accessories range including segmentation to meet all KPIs inc. efficiency , productivity, overlap, top line, margin
• Accountable in particular for pricing of the range, including a plan to harmonize pricing across WE, to meet the KPI’s
• Accountable for supporting Global and Country sell-ins to both retailers and assets where required
• Accountable for the input into Global to get the best possible sell-in tools for the category and create augmented tools where required with Category Brand Comms
• Responsible for Commercial Input into Global, and creating and embedding a process with the Countries to ensure their input is made
• Accountable for the Forecast for the Kids and Accessories category as part of the IBP process
• Responsible for all KPI reporting of the Kids and Accessories category
• Accountable along with the GTM Analyst for any scenario analysis required relating to the Category
• Accountable for inputting into the overall seasonal, year and SBP for Kids and Accessories category
• Understands the European consumer retail environment including distribution points, share of buy, competitor ranges and pricing strategies
• Support major product launches and presentations providing necessary sales support to ensure an effective sell-in launch process

Key Relationships

• Global SQUADS
• EUROPE Director FTW Product
• EUROPE Brand Communication
• Account Managers/Director
• EUROPE Demand Planning

KPIs

• Net Sales
• Go in Margin
• (Standard) Margin
• Brand KPI’s
• Category Market share – top 5 markets
  Category & Range efficiency; in particular global range components

Knowledge, Skills and Abilities

• High professional maturity
• Highly collaborative with strong communication skills
• High influencing skills and ability to make fact-based decisions
• Strong analytical skills
• Structured, organized and process-orientated
• Cross functional marketing knowledge and market experience in sport and/or fashion/lifestyle categories.
• Consumer-focused with product and ranging experience with an understanding of balancing brand and commercial aspects to build channel specific GTM solutions
• Previous experience in category management/merchandising/ranging
• Strong business acumen, ability to assume a broader perspective (cross-markets/global)
• Attention to detail as error in analysis will have crucial impact on business
• Ability to work effectively within a team environment and under pressure
• Strong organizational skills
• Flexibility to travel internationally
• Strong engaging presentation style
• Intermediate to advanced skills in MS Office

Requisite Education and Experience / Minimum Qualifications

• University degree in business preferred, ideally with marketing and sales focus or equivalent professional experience
• 3 years Merchandising/ cross-functional marketing and/or sales experience experience
• Experience in a Western European market is required
• Fluent in English; Additional language is an advantage