Manager Digital Activation Horizontal - Reebok (Temp 6 months)

Purpose & Overall Relevance for the Organization:

  • Ensure strategic alignment in the digital ecosystem at the category level by supporting the Sr Manager  in curating and creating calendars & activation plans. Responsible for mapping, implementation and governance of the consumer journey in the Reebok  digital ecosystem for assigned categories and horizontal brand and commercial campaigns including outlet, End of Seasons Sale, Black Friday, and tactical service offers. Optimise horizontal planning and sequencing of campaigns to drive eCom Sales, NPS, Brand Awareness, Consumer Acquisition & Retention across digital channels.
  • Deliver a consumer experience that is
    • PREMIUM: inspire love for our brand and desire for our product.
    • CONNECTED: offer a seamless experience across all consumer touchpoints.
    • PERSONALISED: delivering the right message to the right audience.


Key Responsibilities:  

  • Partner with the Digital Brand Commerce Horizontal Planning team to translate a global seasonal plan for WE Reebok digital ecosystem and feedback on local adjustments.
  • Oversee the maintenance of the horizontal digital activation seasonal calendars, using business designated calendar tools.
  • Manage digital activation process and relevant stakeholders for all horizontal category items on calendar. Play a pivotal role in the partnership with the Global Horizontal Concepts team and WE Category BU Comms on Go to Market plans, supporting Calendar deviation feedback to Global BU’s.
  • Actively seek insights from key stakeholders regarding consumer behaviour that can better direct planning, establish KPIs and enable real time optimization of campaigns.
  • Provide Global Digital Brand Commerce teams with post-campaign feedback to enhance future development of Digital Campaign Standards.
  • Roll out and oversee the implementation of Digital Campaign Standards with key partners formalising activation plans based on most effective consumer journeys.
  • Support the team in their partnership with eCom Digital Merchandising and eCom product buying+planning to ensure business needs are effectively supported, driving agile in season adjustment to category calendars as required.
  • Manage the briefing to Oliver to support relevant systems  and media horizontal plans, overseeing and governing the end to end implementation of stories.
  • Input optimal commercial consumer journey into Brand Comms media brief.
  • Contribute to and have joint responsibility for the delivery of the Reebok digital eco system KPI’s.
  • Based on business needs and consumer insights, ensure team prioritise and support the Non-Concept In-season Reactive Marketing activity and in-campaign Optimization agile process.
  • Facilitate the escalation path to the head of Digital Planning, supporting the team on encountered roadblocks.
  • Support special projects as required.


Key Relationships:

  • Global Horizontal Concepts Team
  • Brand Activation teams (Media Activation, Digital Content, Consumer Engagement)
  • eCom (UX, Digital Merchandising/Master data/Supply Chain Management/Operations/ eCom product buying+planning/Analytics)
  • Digital Brand Commerce teams (Creative Services, Content, Campaign Delivery, Brand Publishing, Calendar),
  • Newsrooms


Knowledge, Skills and Abilities:

  • Understanding of digital KPI’s and drivers of the eCom business.
  • Strong project and stakeholder management skills.
  • Holistic view of digital ecosystem and consumer journeys.
  • Working knowledge of digital strategy and tactics.
  • Experience of enterprise-level platforms and understanding of digital IT products and capabilities
  • Fluent in both verbal and written English 
  • Strong communication and presentation skills
  • Strategic mindset with an ability to prioritize and delegate accordingly.
  • Understanding of Brand Marketing content delivery needs, solutions and processes.
  • An understanding of consumer behaviour across the digital landscape.
  • High resilience and solution orientated attitude
  • Leadership skills


Soft Skills:

  • Innovative thinker who can effect change and thought throughout an organization.
  • Relentless drive and commitment to win, working well under pressure.
  • Organized, process and solution-orientated with an attention to detail.
  • Collaborative by nature.  Able to partner with internal and external teams.
  • Can independently prioritize and manage workload; works well under remote management


Requisite Education and Experience / Minimum Qualifications:  

  • Four-year college or university degree preferably in a Marketing discipline
  • 8 years + broad marketing/digital experience
  • 3+ years digital planning expertise

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager Digital Activation Horizontal - Reebok (Temp 6 months)

Brand:  Reebok
Location:  Amsterdam
TEAM:  Marketing & Communications
Country/Region:  NL
Contract Type:  Temp
Number:  215109