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Manager Digital Analytics, Marketing & Marketplace

Purpose:   

 

Data is crucial to helping companies understand their consumers.  At Reebok, we believe that data is the key to helping our consumers connect to their passions and unleash their inner potential through fitness.

 

A key objective for the brand in all digital accounts, including reebok.com is to deliver the most premium experience online for all consumers. This role has a unique opportunity to manage analytics across marketing and digital marketplace (referred to as Wholesale.com).

 

Marketing Analytics:

In the Analytics team, we promote fact-based end-to-end product development and marketing to drive our brand’s product, marketing, sales, and digital strategy.

 

We are looking for a Manager to help the development of the capability for the company to deliver actionable insights to the markets to measure digital marketing attribution and campaign optimization.  This role will constantly increase the impact of marketing spend on digital campaigns by leading functional work across functions (in particular digital consumer experience, eCommerce and brand categories) to define and implement search engine optimization recommendations (on and off site).

 

Wholesale.com:

This person will be responsible for delivering cutting edge analytics services to all US Wholesale Sales.  This person’s key role will be to identify top data insights, opportunities and conclusions for the US Digital Marketplace focusing on top US Wholesale accounts.   Based on conclusions from data, this person will help develop scalable strategies to assist in growing Wholesale.com and elevating the brand digitally.

 

This person will help our digital transformation across business units, brand marketing, and US Digital Marketplace management, ensuring that all relevant KPIs are available real-time and used to drive our marketing and brand initiatives in the Digital Marketplace.

 

Key Responsibilities:  

 

Marketing Analytics

• Responsible to track, report, and analyze media initiatives and campaigns to provide actionable insights for continuous improvements

• Analysis of scenarios to assess the before/after impacts of brand campaigns, media choice and allocation on business performance 

• Measuring marketing stimuli (A/B and multi-variant) test results in collaboration with creative, media, and technology teams to build robust marketing and advertising strategies 

• Support the implement KPI framework in close collaboration with the key stakeholders in Brand strategy, product squads, Markets and/or eCommerce 

• Ensure availability of quality data, enabling measurement of all digital marketing initiatives

• Support the implementation of an integrated reporting framework (tools, processes, people, partners), making sure that the information is available in real time to all global and local stakeholders

• Manage media tagging, tracking and QA (media operations responsibility) based on set requirements

• Drive the change to establish a “fact based” culture in the digital space  

 

WHS.com 

• Support the US Digital Partner Commerce KPIs for Digital Marketplace governance and sales.

• Own and manage the Minimum Advertised Pricing (MAP) agency dashboard.

• Responsible to track, report, and analyze MAP violation reporting to ensure full visibility of pricing in the US digital marketplace, key trends for volatility and article fluctuations, and publish key insights on a weekly basis.

• Work closely with MAP agency analytics team to ensure all data needed to create proactive templates and views.

• Support the US Wholesale Dropship program managing dashboard reporting.   

• Create proactive template on reports highlighting relevant insights, key category and article opportunities, and recommendations to publish on a weekly basis. 

• Mine data in Similar Web, Edge, and the DPC Scoreboard to publish category, marketing, search opportunities for top Alliance accounts in wholesale.

• Establish clear template reporting and proactive recommendations on a weekly basis utilizing Similar Web, Edge and DPC Scoreboard.

• Own and inputs of Reebok Search into Global Edge tool working closely with DBC team 

 

Key Relationships:  

 

• US Market

• US Digital Partner Commerce team

• External Partners

• Digital/Mobile agencies, analytics vendors and partners

 

Knowledge Skills and Abilities: 

 

• Knowledge of technical aspects of digital, social and mobile

• Experience with web analytics and social analytics

• Experience with data manipulation, analysis and visualisation tools

• Exceptional collaborator with confidence and integrity to earn confidence quickly

• Ability to work in a matrix organization as well as a fast-paced entrepreneurial area with a large diversity of stakeholders

• Solid, hands on knowledge of analytics tools (web and social) 

• Good knowledge of SEO and SEM

• Ability to formulate recommendations, insights, and opportunities based off data analysis

 

Requisite Education and Experience / Minimum Qualifications:  

 

• Proven study of business discipline with quantitative orientation (business, economics, operational research, social science, information technology) 

• 5+ years as an analytics expert in a digital consumer facing context, either agency or client (brand)

• Experience in different fields of digital measurement tools and measurement platforms for web analytics, mobile, paid media, social, sentiment, SEO, etc.

• Experience in eCommerce environment

• Experience with BI, Financial, Merchandising processes, tools and KPIs (preferably Adobe etc.)

• Expertise with data and visualization techniques.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager Digital Analytics, Marketing & Marketplace

Brand:  Reebok
Location:  Boston
TEAM:  Digital
State:  MA
Country/Region:  US
Contract Type:  Full time
Number:  270574
Date:  Oct 23, 2020