Manager Digital CRM, Brand Activation, Brand Reebok(1 year contract)


The goal of the Digital Activation team is to deliver one integrated consumer journey to create a premium and seamless experience so that we not only meet their expectations, but also exceed them while meeting our targets. CRM member plays a big role in this team by creating holistic CRM strategy to drive brand loyalty and enhance customer lifetime value.




  • Develop strategies to grow the CRM database across all consumer touch points (eCom / Retail marketing, Social Media) in the Market aiming for driving brand loyalty and enhancing customer lifetime value.
  • Develop strategies to grow the CRM database across instructor community “ReebokONE”.
  • Plan and schedule daily newsletter delivery (creation and dispatch of the newsletter will be handled by 3rd party)
  • Refine triggered newsletter and segmentation mechanism, revisit each contents for better open rate, click rate and revenue from members.
  • Create and implement the plans for rolling out the strategy in close collaboration with the Retail/eCom and global CRM team.
  • Conceptualize and launch a Market loyalty program in close collaboration with Retail/eCom and Global CRM team.
  • Partner with IT and external vendors (if/where required) to create the necessary technical infrastructure to support the program.
  • Own all consumer data, data structure, segmentation.
  • Review the campaign dashboard for proofing and approval; Initiate ideas and tests to implement 3rd party tools in newsletter campaigns.
  • Create report in monthly basis for better performance.




  • Delivering and managing CRM programs for world-class consumer centric businesses (minimum 3 years)
  • Newsletter delivery planning experience (planning and scheduling, reporting minimum 3 years)
  • Strong analytical and problem-solving skills
  • Proven project management experience
  • Excellent verbal and written communication skills with ability to communicate clearly and effectively to have new or modified standards or concepts accepted by divergent interests within and out of team, functional and organization
  • Excellent quantitative and analytical skills with passion for data



  • eCommerce Team
  • Brand Communications
  • Financial Department
  • Retail Marketing Team
  • IT Team
  • 3rd Party Vendor
  • Global CRM Team



  • University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
  • Advanced English skills and Fluent Japanese
  • Ideally have experience working internationally and in settings requiring cross-cultural sensitivity



adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager Digital CRM, Brand Activation, Brand Reebok(1 year contract)

Brand:  Reebok
Location:  Tokyo
TEAM:  Marketing & Communications
State:  13
Country/Region:  JP
Contract Type:  Full time
Number:  344289
Date:  Nov 21, 2021