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Performance Marketing Manager Global Digital Business

The Performance Marketing Manager Global Digital and Business will provide critical digital marketing support for global markets to enable the Reebok brand to become a global e-Commerce force.

 

What You'll Do:

  • Guide and deliver market-specific business plans that result in the establishment of long-term interactive relationship between Reebok and the consumer.
  • Deeply Integrate with in-market teams and collaborate with local experts to implement and execute marketing strategies, track, and shift plan according to results
  • Serve key liaison with global DBC team members, and other relevant stakeholders (including US counterparts) to enable information sharing and encourage support from global for driving market growth
  • Deliver execution and consistently communicate vertically and cross-functionally to ensure alignment of internal priorities and resources are allocated appropriately to achieve desired results.
  • Influence local teams for Acquisition and Traffic Generation including, but not limited to, SEM, SEO, Email and Paid Social channels.
  • Guide local teams re: 3rd party businesses for which Reebok fulfils orders (e.g., eBay)
  • Ensure execution of Brand initiatives, programs, and procedures to promote key messages and achieve a competitive advantage in the retail marketplace.
  • Influence areas for improvement to ensure consumers understand and receive the full Brand experience online.

 

 

Who You Are:

 

  • 5-7 years of related experience preferred, specifically in eCommerce marketing with some management background.
  • Business experience in the Sporting Goods, Apparel or Sport Lifestyle Industry preferred but not required.
  • Equivalent combination of education and/or experience may be substituted for degree.
  • Thorough knowledge of the eCommerce industry, including web/internet sales and marketing techniques, order fulfilment strategies, market research and analysis practices, and media marketing and communications capabilities.
  • Advanced knowledge of all paid marketing channels (PPC, Paid Social & partnership marketing) and associated leading platforms.
  • Advanced knowledge of MS Office applications (Outlook, Excel, PowerPoint, Word) as well as Adobe Analytics
  • Excellent verbal and written communication skills, with the ability to communicate effectively across organization functions and levels and to write and prepare executive-level business correspondence.
  • Ability to read, analyze and interpret business periodicals, professional journals, technical procedures, or governmental regulations to determine impact on business.
  • Ability to manage multiple projects and priorities simultaneously.
  • Ability to travel by air domestically and internationally up to 50% of the time as needed.

 

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Performance Marketing Manager Global Digital Business

Brand:  Reebok
Location:  Boston
TEAM:  Digital
State:  MA
Country/Region:  US
Contract Type:  Full time
Number:  269934
Date:  Oct 19, 2020