Product Manager, Style Running

Product Manager, Style Running


Purpose & Overall Relevance for the Organization:

Identify, develop, and implement product opportunities in line within ZIG and FURY Icon strategy, for the profitable growth of specific category.  Effectively manage the product creation process from Design creation to initial productions, including product briefs, line confirmation, and market adoption.


Key Responsibilities:

  • Participate in the development of business plans as they relate to assigned footwear categories.
  • Research against and define strategy consistent with target consumer and overall marketing objectives.
  • Determine product segmentation optimizing both resource and sales opportunities.
  • Interpret and understand consumer dynamics; predict shifts, and react to lifestyle trends.
  • Benchmark competitor product/strategy and analyze sales trends to enable fact based decision-making.
  • Segment product according to defined consumer and trade channel needs.
  • Ensure that product/strategy is effectively communicated to merchandising Hubs/Markets and to support achievement of sales targets.
  • Effectively communicate with counterparts in other product category marketing to ensure integrated approach to category.
  • Clearly articulate target consumer, trade channel, and pricing needs for product briefs.
  • Work as a key member of the Style Running (ZIG/Fury) Squad inc. involvement in all squad led initiatives.

Key Relationships:

  • SBU Teams, Marketing, Global GTM, GTM Hubs, Design, Development, Key Markets and support functions (Marketing Operations, Product Controlling, etc.)

Knowledge, Skills and Abilities:

  • Must be proficient in Microsoft Office products
  • Excellent analytical skills and interpersonal skills
  • Excellent verbal and written language skills in English
  • Ability to multitask

Requisite Education and Experience / Minimum Qualifications:

  • 5 years’ experience in product management, merchandising, or related field.
  • Knowledge of product creation process is essential.
  • Bachelor degree in related field
  • Ability to travel internationally
  • Strong presentation skills (presenting to large groups expected\
  • Ability to partner with, collaborate with, and influence internal and external business partners.
  • Ability to multi-task.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Product Manager, Style Running

Brand:  Reebok
Location:  Boston
TEAM:  Marketing & Communications
State:  MA
Country/Region:  US
Contract Type:  Full time
Number:  323648
Date:  Jul 31, 2021