Senior Manager (Club C), Product Line



The Senior Product Manager is responsible for the ownership, vision and overall performance of the category.  As the owner of the category’s Footwear strategy, goals and results, the Senior Product Manager work cross-functionally to coordinate and drive commercialization.  Manage the team to ensure a full effective product creation process from design creation to initial productions.


Key Accountabilities

  • Develop initiatives that drive growth in line with Corporate and Business Unit strategies
  • Execute the product line / category life cycle from concept determination through sales and distribution
  • Ensure a balanced, effective product assortment that meets or exceeds revenue and margin targets
  • Lead and manage cross-functional product line process
  • Lead, manage, and include all appropriate functions in the range planning process inclusive of model selection, silhouette offer, color, and flow plan, etc
  • Manage the life cycle of all products within the category
  • Develop compelling, marketable category concepts, stories, and/or global vision that balance analysis with aesthetic
  • Lead / communicate seasonal product briefing process
  • Assist / create product presentations for team, executives, GMM, and key milestone meetings


Market Strategy

  • Develop GTM strategies that encompass business planning, long-range concepts, product, distribution, marketing, and operations
  • Ensure correct brand positioning of product line consistent with brand DNA
  • Define and optimize market introduction timelines and approaches for different channels of distribution
  • Lead / execute merchandising plans and strategies that support seasonal stories and key initiatives
  • Lead the briefing and implementation of all relevant seasonal and strategic concepts, including distribution by channel, product and color introductions / merchandising assortments
  • Prepare and communicate marketing strategy


Industry, Market, and Consumer Acumen

  • Provide insight and analysis of consumer and marketing trends, competition, retail landscape, and cultural drivers affecting business dynamics
  • Leverage your and others' consumer and competitive insights, market research, and market / industry trends to influence category concepts and products
  • Perform pricing and competitive analysis by customer channel and recommend strategies to improve market position and quality / value, and/or reduce costs


Financial Aptitude

  • Ensure business units achieve targeted financial results, revenue, and margin
  • Ensure products / product lines meet market requirements while meeting budget, and targeted Go-In-Margin, revenue, quality / pricing, and timelines
  • Analyze and prepare global category business performance reports


Strategic Acting

  • Partner with cross-functional leaders to design, streamline, and optimize processes and workflows to ensure quality of entire commercialization process
  • Successfully partner with all other areas within and outside the department to ensure that stories, messages, and overall deliverables are in alignment with the entire department's goals


Result Orientation

  • Drive accountability across the team, ensuring timely completion of all tasks within the seasonal development calendar, successful conclusion of time-sensitive special projects, and continually identifying ways to improve the process


Manage Business

  • Communicate updates, status quo of relevant projects, and business results to relevant team / project members, business partners, and others in a timely and appropriate manner
  • Lead departmental and/or cross-function, special seasonal project teams


Knowledge Skills and Abilities:

  • Proficient level of computer skills, including MS Office
  • Excellent analytical skills
  • Utilize personnel, financial, and material resources effectively and efficiently to get things done
  • Think and act in a goal-oriented manner, prioritize, and complete tasks in order of importance
  • Create an effective work environment in which people can perform best by ensuring the availability or resources, e.g. by hiring best people available from outside and inside or by allocating budgets appropriately
  • Excellent oral and written communication skills
  • Build consensus and influence others
  • Tackle conflicts proactively and find constructive solutions together with his/her counterparts



  • Bachelor’s degree with 8+ years related product management, merchandising, or related experience.
  • Strong verbal/written communications skills and presentation skills are critical.
  • Knowledge of product creation process is essential.
  • International experience is desirable.
  • Experience managing a small team is preferable.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Manager (Club C), Product Line

Brand:  Reebok
Location:  Boston
TEAM:  Design
State:  MA
Country/Region:  US
Contract Type:  Full time
Number:  350709
Date:  Aug 26, 2021