Senior Manager Omnichannel Activation Reebok EE

Purpose & Overall Relevance for the Organization:


Lead Reebok Omnichannel Activation in EE by creating a cohesive strategy for all Omni channel Marketing initiatives and ensure excellent implementation of marketing plans to achieve brand KPIs.


Key Responsibilities:  

  • Create the Omnichannel marketing plan related to the implementation of the EE brand activation strategy and calendar
  • Manage execution of the EE Omnichannel calendar including any locally planned and by headquarter approved market-specific initiatives into channels
  • Contribute in the creation of seasonal account plan that outlines aspects of in-store activation
  • Produce and deliver account marketing plans for the local key accounts in close collaboration with the Sales, CTC, BA and Fitness Marketing teams
  • Create and execute the initiatives in line with WE brand guidelines and country marketing plans.
  • Ensure all retail space management solutions are partnered with the best point-of-sale with regular updates
  • Drive regularly reporting on performance of all Omnichannel marketing initiatives for all channels in scope to ensure its optimal marketing activities and improve based on conclusion
  • Cooperate with dual-branded VM team to ensure Reebok brand focus and excellent visibility. Support EE VM team with strategic decisions on door coverage, frequency and additional VM activities to support
  • Cooperate with dual-branded Coach team. Support EE Coach with strategic decisions on door coverage, frequency and additional coach activations to support
  • Plan and manage Omnichannel MWB to ensure a right investment decision as well as ROI analysis. Provide regular updates to Finance and HQ on real spending and budget situation during year.
  • Drive Reebok digital presence among WHS partners - develop digital knowledge in the team; prioritize digital activation and deliver excellence in activation of WHS online platforms
  • Manage, recruit for and develop Omnichannel silo to achieve all relevant targets
  • Staff most suitable persons in direct report positions in alignment with Director Brand Activation Reebok EE
  • Inspire, lead and drive a performance culture within the Brand Activation team
  • Set personal objectives, targets, guidelines and assess all direct reports
  • Manage key talents' career and succession planning
  • Develop the functional and core skill of direct reports through regular coaching and              mentoring



  • Business Metrics: Net Sales, Market Share, Sell-Through, Traffic
  • Brand strength: NPS, consideration
  • MWB management (efficiency, amplify, RFC)
  • Digital (efficiency of online activities at retail partners)



Key Relationships:

  • EE Brand Activation
  • EE Sales
  • GTM Managers
  • EE Agencies
  • EE Fitness Marketing



Knowledge, Skills and Abilities:

  • Manager with strong interpersonal, influencing skills (e.g. relationship management, Consumer centric thinking and sense for retail as well as business)
  • Good planning & organizing skills, “hands on” pragmatism
  • Progressive experience in brand marketing, trade marketing and/or sales (preferably in wholesale and in the sporting goods industry)
  • Leading and managing a diverse team
  • Proven project management experience
  • Advanced user of MS Office suite of products
  • Strong negotiation skills, strong networker
  • Retail trends
  • General digital knowledge and interest (online eShops, social media)
  • English: fluent; Local language (Polish): fluent



Requisite Education and Experience / Minimum Qualifications: 

  • University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
  • 6+ years of sales and/or marketing experience
  • 2+ leadership experience

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Manager Omnichannel Activation Reebok EE

Brand:  Reebok
Location:  Warsaw
TEAM:  Marketing & Communications
State:  MZ
Country/Region:  PL
Contract Type:  Full time
Number:  408989
Date:  Jan 14, 2022