Senior Specialist, Digital Activation/CRM, Brand Reebok (1Year)

Purpose & Overall Relevance for the Organisation:

  • Implement all digital and eCom marketing initiatives centered to brand site in order to contribute to the Country/cluster’s Global Brand activation strategy.
  • Ensure a truly integrated digital marketing implementation to maximize marketing activities


Key Responsibilities:

  • Collaborate closely with the Country/cluster’s Brand Comms &Global BA teams to develop and own brand the digital marketing strategy in accordance with Global, BA strategies
  • Brief Global Concept-to-Consumer on any additional Country/cluster’s eCom/eTail and Digital marketing needs, obtain approval and create and execute the initiatives in line with brand guidelines.
  • Assist to develop the annual digital marketing / CRM calendar with a consolidated holistic view across Brand Comms on the messaging to our consumers
  • Provide input into the creation of the overall Country/cluster’s plan related to the implementation of the Global Brand Activation strategy for eCom/ and digital marketing.
  • Execute the “Always On” strategy and process for brand site and related SNS activities.
  • Ensure the global toolboxes deliver against the Country/cluster's eCom/ and Digital marketing needs.
  • Assist in the creation of digital content in accordance with Brand Comms and Brand strategies.
  • Execute Brand concepts in close collaboration with the Country/cluster’s eCom teams.
  • Lead and manage local agency to activate brand site.
  • Collaborate with Country/cluster’s Brand Comms teams to create relevant content for the site aligned with key campaigns and other key initiatives.
  • Brief local Brand Comms teams on needs to keep Brand site fresh and up to date.
  • Deliver appropriate channel activation sell-in tools into digital marketing channels and platforms at sales launch period.
  • Ensure Brand site is linked and aligned with eCom team and site and share contents when needed and ensure alignment on key campaigns.


  • Brand/Category net sales
  • Market eCom Sales vs Plan
  • Traffic & conversion to eCom
  • Owned and earned social media KPI’s
  • CRM KPIs (Opt‘in, Net Sales, Lifetime value, ROI)
  • Executional excellence in global/local campaigns (brand/category) implementation (media thresholds etc)
  • Compliance to MWB guidelines

Key Relationships:

  • Country BA teams (Brand Comms, EIM, PR & Event, Omni-Channel Marketing)
  • Global Brand Digital Commerce team (Boston & Amsterdam HQ)
  • Global Concept-to-Consumer team
  • Country CtC
  • Country Sales team (Wholesale and DTC)
  • Local digital media
  • External agencies


Knowledge, Skills and Abilities:

  • Functional marketing skills:
    • Expertise in CRM program, digital Marketing experience, driving traffic & conversion and how to engage consumers & deliver a heighten consumer experience
    • Knowledge of the full marketing mix (advertising, PR, events, sponsorship, retail) with a major brand or retailer (sporting goods industry preferred) and how to activate the campaigns on digital media
    • Proven media planning/buying experience. Proven digital media planning buying experience
    • Good understanding of the consumer campaign process from brief through to execution, focusing on digital specifically
  • Proven project management experience
  • Advanced user of MS Office suite of products
  • Proven communicator in both written and verbal
  • Ability to build strong relationships (agency management)
  • Media Relation, Media Request handling
  • Mindset: collaborative, challenge the status quo, team player
  • Fluent in English
  • Fluent in local language (if applicable) preferred

Requisite Education and Experience / Minimum Qualifications:

  • University degree in Business or equivalent professional experience
  • Over 3 years of experience in CRM, Digital marketing in Consumer Goods and/or Sporting Goods Industry

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Specialist, Digital Activation/CRM, Brand Reebok (1Year)

Brand:  Reebok
Location:  Seoul
TEAM:  Marketing & Communications
State:  11
Country/Region:  KR
Contract Type:  Limited Duration
Number:  338608
Date:  Jun 10, 2021