Sr Specialist CTC Reebok

Purpose & Overall Relevance for the Organization:

Drive category business success and execution within guidelines set by LAM BUs and Global.


Key Responsibilities:

  • Support the briefing with local expertise to the CTC range architecture team and BU CTC on needed articles, specific retailer needs such as SMUs and other volume and image driving opportunities, local market trends, and business opportunities to maximize the category´s potential in the country;
  • Support the preparation of the sell-in process including: sales and marketing meeting presentations, Sell-in tools and relevant packages and exclusives. Support to Local Account Marketing team to make sure the other Country areas understand the seasonal strategy, priorities, etc for a successful sell-in;
  • Brief local asset developments with Market and Global PMs (ie: club/fed/events) and steer approval process with the asset to ensure complete product offer in the country;
  • Provide Sub-Unit BU local forecast as category expert in each specific market;
  • Be the key contact for local commercial and brand activation teams for the assigned category for the country;
  • Maintain regular analytics on the sell-in and sell-out performance of the assigned category to take timely corrective actions if needed;
  • Provide any required scenario analysis related to the Category, and participate of 90-60-30 meetings to be fully on board on a Brand Activation perspective on status of the category, and take corrective actions in case they are necessary;

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Job Title:  Sr Specialist CTC Reebok

Brand:  Reebok
Location:  Alphaville/Barueri
TEAM:  Marketing & Communications
State:  SP
Country/Region:  BR
Contract Type:  Full time
Number:  315888
Date:  Apr 6, 2021