Sr. Manager Digital Experience

Senior Manager Digital Experience  


Area:Reebok Digital Brand Commerce 

Department:Digital Experience and Consumer Engagement     

Direct Reporting Line:Senior Manager Digital Experience & Optimization 

Indirect/secondary reporting line:    - 

Subsidiary/country: Reebok HQ, USA   

Location:  Boston  

GSMS Grade:M3 

Number of Personnel Managed: 1-2 

Cost Center/Budget and/or Revenue Responsibility: Yes 



Purpose & Overall Relevance for the Organization: 

Working within the Digital Experience and Consumer Engagement team, you’ll be an expert in Consumer Experience.  Optimizing the experience to drive meaningful impact in the consumer’s end-to-end browsing and shopping experience based on data and insight.   

The role is to know what makes our consumer base tick, understand their pain points, questions and objectives through journey & data analysis and layer in a commercial, brand-enhancing proposition to address those issues across the entire end-to-end journey.  

Our goal is to evolve the consumer experience so that when a consumer leaves our touch point, we not only meeting their expectations, but we are exceeding them - this role is key for delivering on this goal.   


Key Responsibilities 

  • Lead all aspects of US consumer journey through eCommerce experiences 

  • Drive Consumer Experience and execution of the strategy for Reebok with a focus on the US 

  • Partner with the Global DBC team, representing Reebok and inputting into the development process, then rolling out new capabilities for the brand with a focus on the US site 

  • Collaborate with analytics and experience teams to translate insights into hypothesis for testing or input into Global Experience teams 

  • Act as an ambassador for testing across Reebok teams to drive a testing and optimization mindset 

  • Implement measurement architecture to inform a metrics-driven approach to experience optimization and business improvement 

  • Select and manage external agencies to support execution of consumer journey roadmap 

  • Manage parts of the overall Digital Experience budget for Reebok Global DBC 

  • Evangelizes for future product solutions through presentations backed by user, market and competitive research 

  • Partner with external stakeholders including Product Marketing, Brand Marketing, Product Development, Operations and third parties to achieve brand and commercial objectives in collaborative and aligned manner 

  • Build collaborative relationships with other eCommerce functions critical to experience delivery - including marketing, CRM, Category Merchandising, IT, and operations 

  • Continue to learn and educate others on evolving technologies and their impact on the consumer experience 

  • People management and development of a high-performing team   


Key Relationships:  

  • Global Ecommerce Markets  

  • Digital Analytics 

  • DBC Consumer Experience team 

  • DBC Global Platform & Projects team 

  • Squads (Product Marketing, Development, DBC-rep) 

  • Global Digital Brand Commerce (adidas) 




Knowledge and skills 


  • Extensive knowledge of the eCommerce industry, including eCommerce, digital marketing, market research and analytics, and enabling web technologies  

  • Holistic thinker – can establish and drive end-to-end strategies and initiatives encompassing multiple functions 

  • Excellent verbal and written communication skills, with the ability to communicate effectively across organization functions and levels and to write and prepare executive-level business correspondence. 

  • Experience implementing UX and brand standards for eCommerce 

  • Understanding of eCommerce best practices and the ability to apply them to roadmap development  

  • Sharp focus on results and business success 

  • Ability to effectively manage projects and advocate for resources 

  • Strong ability to develop influential and collaborative relationships with the key stakeholders and the team 

  • Deep understanding of eCommerce analytics and the ability to apply findings to drive improvements in conversion and consumer experience 

  • Ability to negotiate and partner creatively with our vendors –demonstrable entrepreneurial attitude combined with a “win-win” approach 

  • Ability to accept and meet critical deadlines with good planning and organization skills 

  • Proven leadership and managerial skills. 

  • Ability to travel by air domestically and internationally up to 15% of the time. 


Requisite Education & Experience 


  • Minimum 8+ years of relevant experience in eCommerce.  

  • 1-3 Years People management experience   

  • BA / BS in Analytics, Accounting, Economics, Finance, Business, Digital or related field (Master’s / Graduate qualification a plus). 




adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Sr. Manager Digital Experience

Brand:  Reebok
Location:  Boston
TEAM:  Digital
State:  MA
Country/Region:  US
Contract Type:  Full time
Number:  221068