(Senior) Manager Digital Portfolio

Key Responsibilities


  • Ensure the sign-off Digital Strategy is aligned with extended stakeholder network (inside and outside Digital), by strategic partnership development and consumer insight generation.
  • Manage the business development projects for new opportunities and driving major changes related to people, new strategic areas etc.
  • Follow up the Digital portfolio planning, strategic planning. Support, lead and drive change plan across internal Digital and wider organization
  • GCA Digital acceleration & growth portfolio management incl. annual and quarterly priority management
  • Conceptual development of new propositions & models with market benchmark 



Key Relationships

  • GCA Digital team
  • GCA Brand organization
  • GCA Product organization
  • GCA Corporate Strategy and PMO
  • Digital IT
  • Global Digital Strategy team
  • External platforms
  • External vendors


Knowledge, Skills and Abilities

  • knowledge of China Digital Landscape and Platforms
  • Strong interpersonal skill and network building skill
  • Strong influencing and communication skills
  • Strong executional abilities
  • Change management capabilities
  • Strong analytical and conceptual thinking skills

Requisite Education and Experience / Minimum Qualifications

  • Min. 8 years professional experience in platforms(Alibaba, JD, Douyin, Tencent, ect)
  • Solid end-to-end understanding of Digital, eCommerce, Data and Analytics, Omnichannel processes and systems
  • Fluent in both Mandarin and English


adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  (Senior) Manager Digital Portfolio

Brand:  adidas
Location:  Shanghai
TEAM:  Digital
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  366249
Date:  Oct 16, 2021