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eCom Growth Optimization Manager (on site)

THE OPPORTUNITY

 

We are looking for a eCom Growth Optimization Manager for our eCom team at our North American headquarters in Portland, OR.

 

The eCom Growth Optimization Manager will be responsible for optimizing the experience to drive meaningful impact in the consumer’s end-to-end browsing and shopping experience based on data and insight as well as personalization.

As the eCom Growth Optimization Manager, you will be driving our testing initiatives with a focus on improving onsite KPIs like conversion and profitability. You’ll utilize your proficiency in AB Testing methodologies across platforms like adidas.com and the adidas app. You’ll also act as beacon of excellence, sharing our learnings throughout the Digital team as well as with the greater organization.

Our goal is to evolve the consumer experience so that when a consumer leaves our touch point, we not only meeting their expectations, but we are exceeding them - this role is key for delivering on this goal. 

 

 

DAY-TO-DAY RESPONSIBILTIES

 

  • Manage execution of AB & multivariate testing on app and .com and personalization to drive the maximum return on investment for the US business.
  • Manage profitable growth of the eCommerce business by improving KPI performance across conversion and consumer satisfaction metrics across markets.
  • Collaborate with Global Product Owners to co-create the development roadmap and inform US market team about upcoming Global experiments. Identify potential testing conflicts and coordinate timing of execution with other teams.
  • Use supporting data from analytics, past test learnings, and qualitative insights from research team to construct opportunity trees, ideate against multiple potential solutions to address key business problems. Identify the most valuable tests to be performed and ensure the testing pipeline is always full.
  • Execute the local optimization roadmap strategy for the market across the end-to-end journey with key partners across the organization.
  • Ensure that all experience, content, and copy variations tested are locally relevant, solution-oriented, legible, and on-brand.
  • Collaborate with Marketing Activation, Buying and Planning, and Digital Visual Merchandising to identify key campaign opportunities to apply hypotheses from testing roadmap.
  • Manage an optimization library to document test learnings and share with the wider Digital team, translating insights into best practices and next steps for other teams to action upon.
  • Act as an ambassador for testing across US teams to drive a testing and optimization mindset by leading regular AB Testing planning meetings, democratizing learnings, and representing the CX team across business workstreams.

 

WHO WE’RE LOOKING FOR

 

A strong fit for the role will have:

 

  • Best practice focused and results-driven, ensuring we stay relevant and ahead of consumer expectations.
  • Creative and energetic team player who has a passion for Experience Optimization, AB Testing and Personalization
  • Strong ability to develop influential and collaborative relationships with the key stakeholders and the team.
  • Knowledge of optimization tools as well as heat-mapping and playback session solutions.
  • Past experience using Experience Optimization tools (i.e., Monetate, Optimizely, Adobe Target).
  • Good understanding of digital analytics, optimization and consumer branded commercial experiences.
  • Knowledge of conversion optimization, personalization trends, and UX best practices.
  • BA / BS in Analytics, Accounting, Economics, Finance, Business, Digital or related field (Master’s / Graduate qualification a plus).

 

 

ABOUT US 

 

At adidas we believe that through sport, we have the power to change lives.  

 

There’s plenty of change around right now as workouts move from the gym to the garage and we take a timeout from many of the activities we’re passionate about.  

 

Our ambition is to be the best sport brand in the world and with that comes plenty of challenges. We thrive on solving these with the imagination and experience of our incredible teammates.  

 

We’re all on the home team for now — we’d love for you to join ours.  

  

Please note: 

 

• adidas requires all US based employees to be vaccinated against COVID-19 or have an approved accommodation.  Proof of vaccination is required. adidas is an equal opportunity employer and will consider requests for accommodation in accordance with all relevant laws.  

• adidas employees will be returning to office as of January 10th, 2022. The working location of this role will be Portland, OR.

• Though our teammates hail from all corners of the world, our working language is English

• Diversity and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace DIVERSE backgrounds, experiences, and perspectives and seek to create a workforce that REFLECTS our consumers and communities.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  eCom Growth Optimization Manager (on site)

Brand:  adidas
Location:  Portland
TEAM:  Digital
State:  OR
Country/Region:  US
Contract Type:  Full time
Number:  347474
Date:  Jan 18, 2022