Manager Digital Pure Players

Purpose & Overall Relevance for the Organization:

  • To ensure profitable and sustainable brand share and net sales growth in the assigned Digital Pure Players
  • Be the key point of contact for your assigned online accounts(s), coordinating all adidas communication and developing a long-term partnership
  • Ensure annual sales & profitability targets for assigned online account(s) are met
  • Continuously monitor the account’s financial data and
    mitigate risks early


  • Act as single point of contact towards assigned partner accounts leading e.g. Sell-ins, KA meetings, General Manager/Sales Director meetings, Sales & Marketing meetings etc., owning the sales process and representing the face of the adidas brand
  • Coordinate communication and requests towards partner and be the face of the account to all internal stakeholders
  • Develop long-term partnership with accounts, identifying the partner’s needs and priorities to develop and act on relationship investment opportunities
  • Drive the development of the market KA strategy
  • Review, challenge, develop and sign off the Strategic Account Plans proposed by the KAMs
  • Develop and negotiate Digital Joint Business Plan (JBP) including sell-out & and Digital KPI targets together with account and Cluster & LAM DPC teams, actively monitor progress on the JBP
  • Responsible to prioritize and implement DPC partner development solutions across digital shelf, consumer journey and marketing to reach JBP targets
  • Together with Partner Development, prioritize key digital acceleration initiatives to achieve Business Plan
  • Regularly input feedback specific to your account into the Cluster DPC team & Market Sales teams to help drive best-practice & consistency in our approach across [Market]
  • Closely partner with Digital Partner Commerce and other functions to continuously manage and guide own team to optimize the adidas performance in the partner’s digital ecosystem (e.g.  Digital shelf, marketing and consumer journey performance)
  • Understand which consumers shop on assigned online partner platforms and create tangible actions on how to differentiate adidas product offering, content and services towards their needs
  • Work with the cluster sales & analytics teams to facilitate the forecasting of sales & growth ambitions across your account, identify digital growth opportunities when they arrive and take initiative to capture them
  • Transfer deep knowledge about E-Commerce trends to both internal and external stakeholders to further advance our digital efforts
  • Deliver the net sales and direct contribution of the account
  • Ensure the KA organization is applying available Group standards and best practices
  • Negotiate and enforce adidas Group trade terms
  • To staff most suitable persons in direct report positions in alignment with HR, [Market] DPC lead & SVP Wholesale
  • To set personal objectives, targets, guidelines and assess all direct reports
  • To develop the functional and social skills of direct reports on and off the job
  • To manage all reports as an integrated team by setting team objectives, targets and guidelines 


Key Relationships

  • Market Digital Partner Commerce (DPC)
  • Market Sales Leadership
  • Market Brand teams (Marketing, Digital Planning, CtC)
  • Buying, Management and Merchandising teams

Knowledge, Skills and Abilities:

  • University degree in the field of Business or equivalent (MBA is a plus)
  • 7+ years of professional experience
  • 4+ years of Digital / eCommerce experience & account management
  • Sales Manager with proven track record of successfully managing a mid-size sales team
  • Very strong interpersonal skills (e.g. communication, negotiation, influencing)
  • Proven methodological skills (e.g. business analytics and planning, judicious development)
  • Sportswear industry experience is a plus
  • Knowledge of local E-Commerce landscape
  • Experience in leading and managing projects involving diverse sets of stakeholders
  • Strong communication skills required to engage, influence & lead all counterparts
  • Ability to convince and motivate people on different seniority levels and communicate change
  • Exceptional relationship building and negotiation skills to achieve win-win outcomes with assigned online retailer
  • Innovative and entrepreneurial mindset, encouraging change and taking personal ownership
  • Deep understanding of key Digital success metrics along the consumer journey on- and off-site (conversion, click-through rate etc.)
  • Deep understanding of retailer’s financial metrics (sales, inventory, margin, returns etc.)
  • Fluent English, both verbally and written
  • Proficient in MS Office



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adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager Digital Pure Players

Brand:  adidas
Location:  Martinez
TEAM:  Sales
State:  B
Country/Region:  AR
Contract Type:  Full time
Number:  444530
Date:  Jun 25, 2022