Assistant Manager Programmatic Display

General Purpose

The adidas performance team is seeking an Assistant Manager Programmatic Display to coordinate and optimize our day-to-day programmatic activities. As an Assistant Manager Programmatic Display, you will be responsible for campaign planning of adidas lower and mid-funnel campaigns throughout EMEA. The role holder will be required to plan and deliver profitable display campaigns through our agency/vendors using best practices across the conversion funnel (prospecting and retargeting). He or she will have knowledge about advertising technologies such as ad servers, DSP’s, ad exchanges, cross-device tracking technologies, dynamic creative tooling, audience modelling and bid management. The role holder will report directly to the Senior Manager Paid Social & Display.

 

 

Roles & Responsibilities 

  • Taking full end-to-end responsibility of Display Programmatic and setting discipline leadership across Performance media agendas.
  • Working closely with our Media agency on campaign planning and ideation while ensuring the management and execution of these to deliver against media and business outcome KPIs.
  • Managing account, campaign tactics setting, reporting and optimization.
  • Harness 1st party data sets to deliver effective segmentation and outcomes using our Consumer data Platform.
  • Work closely with the Media agency and Measurement team to explore new ways of targeting in the new cookie-less environment.
  • Establish comprehensive campaign analysis and optimize campaign using reporting platforms.
  • Taking full responsibility on T&L display agenda. Working closely on planning, execution and reporting with agency, partners and measurement team.
  • Establishing strong relationships with internal and external stakeholders.
  • Ensure creative excellence across all display activations. Briefing in agency on campaign assets by demonstrating knowledge of format specifications and IAB standards.
  • Demonstrate knowledge and understanding on how programmatic display ties into larger media ecosystem.

 

KPIs

  • Traffic: Quality Traffic, Quality Site Visits
  • Revenue: platform revenue, ROAS and net sales.

 

Key Relationships:

  • Our Media agency
  • Media Activation Team (MAT) – Performance Media, Brand & Measurement.
  • EU Digital Activation Team (DAT)
  • Creative content vendors: Adaptation and DCO agency
  • Platform representatives & other partners.
  • Global product Traffic team
  • Global Ad Tech Product Team
  • Global Performance Media Team
  • Global Business Units

 

Knowledge, Skills and Abilities

  • Bachelor degree required, 3+ years relevant experience in media industry – client, agency or consultancy side.
  • Good understanding of Programmatic advertising based on hands-on experience of managing display and video & App-install campaigns, across multiple channels and devices.
  • The ability to demonstrate delivery of results across large scale performance campaigns.
  • A solid understanding of display and Programmatic technology (e.g. DSPs, CRM, DCO).
  • Knowledge of Campaign Manager, DV360, TAM, IAS, feed management technology (e.g:Data Feed Watch, Google Merchant Centre) and App-tracking technologies (e.g: Appsflyer) across both Android & iOS environment.
  • Good working knowledge of analytics, tracking, tag management/implementation, managing set up of DCO campaigns, and working with CRM, with experience of creating audience segments.
  • A passion for data analysis, you must have experience in using Adobe and Google Analytics. Experience with Tableau is a plus.
  • Strong communication skills, written & oral and ability to quickly build strong relationships
  • High attention to detail; strong analytical skills and excellent organizational & planning abilities.
  • Proficient in written & spoken English, an additional European language be beneficial.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Assistant Manager Programmatic Display

Brand:  adidas
Location:  Amsterdam
TEAM:  Marketing & Communications
State:  NH
Country/Region:  NL
Contract Type:  Full time
Number:  512139
Date:  Jul 2, 2024