Senior Manager Digital Activation Content (Commercial) - STA 12 months. Europe.

Purpose & Overall Relevance for the Organization:

Supporting the Head of Content in managing production, and rollout of content for the adidas digital ecosystem (.com, apps, email, acquisition and Ecom paid social) across assigned categories. Support delivery of excellence in Content execution driving eCom Sales, NPS, Brand Awareness, Consumer Acquisition & Retention across own and wholesale digital channels.

Enhance the global or create a toolkit delivery that enables a consumer experience that is:

PREMIUM: inspire love for our brand and desire for our product.

CONNECTED: offer a seamless experience across all consumer touchpoints. 

PERSONALISED: delivering the right message to the right audience.

 

Key Responsibilities:   

  • Champion collaboration and integrated processes for assigned categories between Planning, Global Business Units, Site Operations, Digital Visual Merchandising, Consumer Experience, Membership and Analytics.
  • Contribute to driving efficiency in digital asset creation, curation, and optimization with the Head of Digital Content and digital content agency partner.
  • Operate within the framework that enables effective collaboration with Newsrooms and Media Activation teams, ensuring social content requirements and gaps are integrated into the content brief.
  • Partner with the Analytics, Media Activation, and Consumer Engagement Teams to utilize consumer insights that can better direct content performance.
  • Contribute to the definition of KPI’s for content across channels and platforms. Inform and monitor the team’s KPI performance.
  • Manage the Test & Learn process and champion data-driven decision-making in the team.
  • Market contributor of digital content best practice; enable a team culture of benchmarking and collaboration.
  • Monitor the team’s monitoring of OTIF delivery targets from Planning and Global partners and adjust available resources as required.
  • Define the process for implementing new technologies and opportunities, introducing the team to tools, solutions, and trends in creating and serving content.
  • Ensure identified content gaps in global toolkits are filled by the team, briefing additional content requirements and taking direction from the Digital Planning team.
  • Manage the implementation of the adidas digital content plan in partnership with relevant stakeholders, such as Site Operations, providing team approval of content as part of pre golive testing.
  • Facilitate escalations to the Head of Digital Content supporting the team on encountered roadblocks.
  • Ensure the team performs as key interface with Search Engine Optimisation (SEO) Team, providing best practices and input into content briefs.
  • Lead strategic projects for the team, following the focus defined per year.
  • Manage team capacity and resource allocation.
  • Support on special projects as required.
  • People management: Coaching and Development, Hiring, Promote Test and Learn culture. Live the Leadership Framework. 

 

 

Key Relationships: 

  • Brand Activation teams (Digital Planning, Consumer Engagement, Media Activation, Newsrooms, Digital Wholesale, Membership).
  • Europe eCommerce team (Site Operations, Analytics, Consumer Experience & Digital Visual Merchandising).
  • Global Digital teams (Content, Digital Activation, Growth).
  • EU Digital Content Agency.

 

Knowledge, Skills and Abilities

  • Experience in leading and executing digital marketing campaigns with knowledge of creative processes and production requirements.
  • Proficient in all digital nuances, such as copy and image specs, digital publishing, and link creation/deep linking.
  • Strong understanding of the eCom business and a working knowledge of digital content-specific analytics tools, to enable measurement, KPI tracking and all-around critical thinking.
  • Experience working in a multi-country, multi-language environment.
  • Strong stakeholder management and cross-functional relationship management skills.
  • Experience with enterprise-level platforms and understanding of digital IT products and capabilities.
  • Fluent in English both spoken and written.
  • Strategic mindset with an ability to prioritize and delegate accordingly.
  • An understanding of consumer behavior across the digital landscape

 

Requisite Education and Experience / Minimum Qualifications:  

  • 8 years + broad marketing/digital experience with exposure to global clients and a mix of agency and brand-side experiences.
  • People management experience strongly preferred.
  • 3+ years digital content expertise.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Manager Digital Activation Content (Commercial) - STA 12 months. Europe.

Brand:  adidas
Location:  Amsterdam
TEAM:  Marketing & Communications
State:  NH
Country/Region:  NL
Contract Type:  Temp
Number:  507516
Date:  Feb 6, 2024