Assistant Category Manager (apparel)

Purpose & Overall Relevance for the Organization:

Assist SMM in curating category business success through the development and execution of a robust category plans.

Key Responsibilities:  

  • Assist the creation of GTM proposition/category Marketing Plan (product, communication tools, activation tools, Sports Marketing support, etc.) to his/her Sales team, and support the sell-in process to the JD Group.
  • Assist SMM on SMU process
  • Share and brief Line Manager on needs of categories they will be responsible for
  • Be point of contact and support for category with a main focus on product related questions
  • Work closely with the JD sales teams on range specific topics, key concept deployment & preparing them to GTM.
  • Attend and support sell in days/events 
  • Report and assist in analyzing commercial input and market specific needs
  • Support regular analytics on the sell-in and sell-through performance of category
  • Deliver input on ranging, pricing, GTM, trends etc. for WE Category Plan
  • Work closely with JD Brand Activation team on Marketing Plans
  • Assist SMM presentations to JD Sales teams.
  • Assist Brand Activation teams on GTM approach

Key Relationships:

  • WE Merchandising teams
  • Global BU
  • JD Sales team
  • JD BAM team
  • Global SMU team 


  • Net Sales
  • Net Margin
  • Go In Margin
  • Category Strength
  • NS
  • Sell out

Knowledge, Skills and Abilities:

  • Consumer-focused with product and range understanding
  • Understanding of balancing brand and commercial aspects to build channel specific GTM solutions.
  • Good organizational skills
  • Strong engaging presentation style
  • Passionate about Style and fitness 

Requisite Education and Experience / Minimum Qualifications:  

  • University degree in business, ideally with marketing and sales focus
  • 1+ year Merchandising/Ranging and Assortment experience
  • Fluent in English (writing and verbal)
  • IT skills: Outlook and Word: Basic; Excel and PowerPoint: advanced
  • Full UK Drivers License

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Assistant Category Manager (apparel)

Brand:  adidas
Location:  Stockport
TEAM:  Marketing & Communications
State:  MAN
Country/Region:  GB
Contract Type:  Full time
Number:  262368