Manager eCom Buying, eCommerce

Purpose & Overall Relevance for the Organization:


  • Optimize pre-season buying depth, in-season sell-thru monitoring and “plan B” proposal to achieve eCom financial goals for adidas.
  • Create assortment for Sport Performance categories and Core for eCom platforms based on the Category Planning range plan for the country – Japan.


Key Responsibilities:

Deliver below tasks by leading and developing the eCom Buying team.


  • Provide quality feedback to omni-marketing calendar draft prepared by Brand Activation.
  • Provide quality feedback to assortment planning draft prepared by Assortment Planning.
  • Attend the APAC sign-off meeting (*mini GBC) to make the eCom Buying decision better.
  • Prepare the assortment plan by e-platform based on the input and direction from line manager and CtC team.
  • Provide the forecast by article level to Category Planning before the sign-off.
  • Based on “Open to Buy” by category and assortment plan, make the buying depth plan and get approvals by Director and Senior Manager eCom Buying.
  • Aligned beforehand the category strategic plan and eCom related functions.



  • Provide the latest product launch information reflecting the delivery status with Visual Merchandising, Digital Activation, and eCom Operations / CX teams to be ready for the optimized consumer journey on eCom.
  • Monitor, analyze, and report the sell-thru to Director eCom Buying and eCom leadership.
  • Propose “plan B” if the sell-thru is underperforming and additional orders using SPEED if the sell-thru is outperforming.
  • Work on by platform range change based on consumer types and shopping behaviors.


  • Represent eCom as category sales person, attend the cross-function team meeting, and share business update for Category Planning.
  • Flag low sell-thru articles and propose a markdown date to Category Planning.
  • Make an eSite visit to understand the consumer trend and review best sellers and/or black holes.



  • Lead the mid-season and end-season sales planning based on the in-season performance.


Personnel Management:

  • This role has no direct people management responsibility.
  • Would be required to support the direct line manager and team from time to time to focus on individual and/or team development topics with the input from HR.
  • Develop team member’s career plan.
  • Implement “Play to Win” mindset within the team by becoming a role model and giving credits to fellow team members who demonstrate “Play to Win.”



Knowledge, Skills, and Abilities:

  • Strong analytical skill
  • Strong presentation skill
  • Strong communication skill
  • Strong “Play to Win“ mindset
  • Experience in Merchandising/Buying
  • Experience in Japan market
  • Passion for sports and sports style


Requisite Education and Experience / Minimum Qualifications:

  • Bachelor degree in Business or equivalent professional experience
  • 5+ years’ experience in relevant Merchandising or Buying
  • Fluent English / Japanese


Key Relationships:

  • Japan CtC adidas
  • APAC country clusters eCom & DtC Buying teams
  • Japan Brand Activation (*especially Digital Activation and Omnichannel Marketing) 


  • Japan Retail
  • Japan Supply Chain

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager eCom Buying, eCommerce

Brand:  adidas
Location:  Tokyo
TEAM:  Retail (Back Office)
State:  13
Country/Region:  JP
Contract Type:  Full time
Number:  194865