Assistant Manager Category Planning

Purpose & Overall Relevance for the Organization:

  • Be the key player to drive category range plans in Hong Kong within guidelines set by GCA BUs and global


Key Responsibilities:

  • Assist to validate Sport Performance category range within the country RA based on GCA proposal.
  • Work with manager to understand category seasonal strategy/priority/insight
  • Understanding of the Hong Kong market landscape and specific category consumer.
  • Handover category range plan to CTC Assortment Planning Team
  • Perform Category analysis including sell-thru, forecasting, pricing corridor & segmentation compliance, etc.
  • Work within E2E calendar timelines & deliverables
  • Propose Hong Kong prices in local currencies, ensuring pricing harmonization
  • Suggest and make inputs in volume forecast and define product mix to achieve margin & Net Sales targets and forecast accuracy
  • Sample set needs feedback and sample ordering (pre-sell / SMS)
  • Ensure global systems are up-to-date with country/cluster information, i.e. RMA / DMT
  • Local article management + SMUs briefs to GCA BUs as needed/approved
  • Define customer segmentation; Ensure deviations approval on segmentation
  • Gathering collation of market landscape and competition intelligence (category level) - feedback to GCA CTC
  • Article selection for AP into store format framework according to BU range segmentation (width only)
  • Mandatory Range guidance and review per segmentation guidelines
  • Deliver Category AP presentations at key GTM milestones as required
  • Work with Brand Activation team on seasonal category brand calendar
  • Prepare & execute key internal meetings such as; Pre-Buy, Final Buy, Monthly Marketing Campaign, Sell Thru etc. based on the aligned deliverables
  • Support in updating on seasonal category strategic plan, support IBP/ SBP process, review performance and ensure consistent evolution of quality of output



  • Category NS, Net margin
  • Sell-out
  • Compliance to range segmentation
  • Compliance to price corridor
  • NPS
  • Market share


Key Relationships:

  • Brand Director
  • CTC RA Team
  • CTC Assortment Planning Team
  • GCA BU Team
  • Wholesale Channel Team
  • MOPS


Knowledge, Skills and Abilities:

  • At least 3-5 years of marketing management experience with a recognized top tier brand, with at least 3 years in product management
  • Exposure to other marketing disciplines preferable, e.g. merchandising, brand communication, or sales experience
  • Must have the ability to influence others within an organization
  • Result-oriented
  • Strong numerical / analytical skills
  • Willing and able to travel on a regular basis


Industry: Preferably in retail/apparel/ FMCG/White goods


Exposure: Retail / FMCG / Fashion


Requisite Education and Experience / Minimum Qualifications:


  • University degree in Business or Marketing preferred
  • 3-5 years relevant working experience preferred
  • Fluent in English & Cantonese
  • Passion for sports
  • Deep understanding of the e-commerce landscape

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Assistant Manager Category Planning

Brand:  adidas
Location:  Hong Kong
TEAM:  Marketing & Communications
State:  HK
Country/Region:  CN
Contract Type:  Full time
Number:  482389
Date:  Sep 13, 2022