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Assistant Manager Display and Paid Social

Purpose:

As Assistant Manager, Display + Paid Social on our Portland-based Performance Marketing team, your primary responsibilities will consist of optimizing our paid social and programmatic display eCommerce activities. You will fully support and drive the channel objectives to catalyse high quality traffic to the US website and app while accelerating revenue growth. You understand that the digital advertising landscape is dynamic and fast-changing and are able to make sense of this complex ecosystem by capitalizing on the latest technologies.

Collaboration will extend to the global eCommerce community where you will be expected to contribute to our global best practice guidelines and standards with original input and thought leadership from the key US market. With a primary focus on eCommerce revenue, you will also connect with Brand Media and Newsroom colleagues to exploit all display, paid social and programmatic opportunities in the US. You will play an important role within the adidas US Performance Marketing team and collaborate closely with the broader US eCommerce and Global Online Marketing teams to help create a US based center of excellence.

 

Key Responsibilities:

  • Devise and implement the eCommerce paid social and programmatic strategy for adidas US.
  • Serve as the point person in driving campaign strategy for product launches.
  • Manage day-to-day paid social and programmatic operations and strategies (including lower-funnel retargeting, category-level retargeting, prospecting) to meet KPIs and customer acquisition goals.
  • Accountable for top and bottom line growth of our paid social and programmatic programs to achieve eCommerce sales, ROI and total contribution goals.
  • Manage our external digital agency (paid social and programmatic teams) to meet agreed targets.
  • Work cross-functionally with other Performance Marketing channels, Business Units, Digital Content, Consumer Engagement, and Analytics to create synergies and exploit opportunities.
  • Drive testing, reporting, optimization, and analysis to identify key levers and opportunities for improvements.
  • Monitor paid social and programmatic trends, best practices, technologies and techniques and implement new platforms/features where relevant.

 

Knowledge, Skills and Abilities:

  • Experience with creative processes, revenue optimization, and Dynamic Creative Optimization.
  • Experience in planning and managing campaigns across multiple strategies and publishers.
  • Awareness of and interest in other online marketing channels with an understanding of attribution models.
  • Ability to balance direct response/performance goals with overall business goals and priorities, and you possess a strong appreciation and knowledge of Brand Marketing.
  • An ability to explain complex paid media concepts to varied stakeholders by making intricate technologies understandable.
  • Strong leadership capability with a talent for influencing at all levels of the organization (globally, locally, internally and externally).
  • Excellent (written and verbal) communication and interpersonal skills with an ability to build strong relationships quickly as a result of a team-first mentality.
  • Strong time management, organizational and prioritization skills.
  • Diligence, accuracy, attention to detail and a strong work ethic.

 

Minimum Qualifications:

  • Bachelor’s degree required with 1-3 years hands-on programmatic and/or paid social experience (client, agency, agency trading desk, real-time bidding technology vendor, or publisher).
  • Strong technical experience with ad serving and demand-side platforms (e.g. Google Display Video 360), along with social platforms.
  • Comprehensive understanding of digital infrastructure and tracking methods including cookies, tag management and analytics (ideally Adobe Analytics, Google Analytics, and Google Campaign Manager).
  • Advanced computer skills with proven Excel experience.
  • Strong quantitative and qualitative analytical skills.
  • English language fluency.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Assistant Manager Display and Paid Social

Brand:  adidas
Location:  Portland
TEAM:  Marketing & Communications
State:  OR
Country/Region:  US
Contract Type:  Full time
Number:  349784
Date:  Jul 22, 2021