Assistant Manager Dynamic Communications - Email Marketing

  1. General Purpose

As an Assistant Manager Dynamic Communications at adidas you are responsible for the day-to-day, hands-on execution of personalized email marketing campaigns! This role works across both brands of Reebok and adidas and ensures the ownership of end-to-end delivery of email newsletter campaigns. This is role is at the coal face of email delivery and it’s your job to get these campaigns out on time. More importantly that they are delivered in the most awesome way possible that is in line with adidas and reebok brand standards. Our email newsletters are one of the main touchpoints with our customers, which then makes you a very important part of the team.



  1. Key Responsibilities 

Scope: Owning day-to-day, hands-on execution of personalized email marketing campaigns Process Definition & Documentation

  • Support the Campaign manager in the total end to end process of email/campaign creation
  • Provide input and assistance with the creation of newsletter campaigns for the adidas and reebok brands which specifically includes:
    • Coordinating with creative team on preparing email newsletters
    • Working with local markets on providing feedback
    • Prepping the campaigns online and working with external agency on ensuring everything has been checked and is ready to be sent
    • Analyze and report on campaign performance


Continuous Improvement

  • improvement opportunities and contribute to finding respective solutions to improved email communication.
  • Participate in process reviews involving all relevant stakeholders to collect appropriate feedback and define/enrich a backlog of improvements.
  • Define change requests for new functionalities in sufficient detail for qualification and solution selection Document their implementation.
  • Contribute to standard best practices and control methods.



  1. Key Relationships:
  • Wider Digital Activation Teams
  • DBC Personalization team
  • Digital Creative Services
  • Operations & Services Team
  • Local Markets/Countries
  • Global IT
  • External vendors



  1. Requirements
  1. Education & Experience
  • Degree with focus on Business Administration, Communication or IT or related areas, or equivalent combination of education and experience
  • 2+ years of experience in a Digital and/or eCommerce environment
  • Basic knowledge in respective domain (e.g. Payments, Consumer Engagement etc.)
  • Experience in managing highly complex processes, involving multiple teams in different geographies
  • Experience in product management and/or working using agile/SCRUM methodologies


  1. Soft-Skills
  • Ability to quickly adapt to changing business processes and business partners
  • Good communication & negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely


  1. Hard-Skills
  • Comfortable working with enterprise-level platforms and technologies
  • Project management and project monitoring experience is a plus
  • Knowledge of process optimization methodologies (LEAN, 6Sigma, etc…) is a plus
  • Fluent English both verbally and written



adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Assistant Manager Dynamic Communications - Email Marketing

Brand:  adidas
Location:  Amsterdam
TEAM:  Digital
State:  NH
Country/Region:  NL
Contract Type:  Full time
Number:  291929
Date:  Jan 13, 2021