Assistant Manager Retail Operations, Belle East

Purpose & Overall Relevance for the Organization:

  • To ensure the Franchise Ops coverage program been well executed by regional Franchise Ops departments
  • To constantly help the customer to build up retail capability
  • To improve the ST performance for BLR and RE stores

Key Responsibilities:

  • Monitor RE stores ST performance data by district and customer

(X stores are HQ Retail Ops' responsibility, Y stores are regions' responsibility and Z stores are managed by the customer)

  • RE store management
  • Pay regular visits to RE stores within the managed district
  • Produce RE store performance data report for the HQ
  • Discuss with cross function in the performance review of RE stores
  • Execute the action plans formed by the HQ
  • Store visits
  • Pay regular visits to stores within the managed district
  • Pay (combined) visits to selected stores (important or problematic stores)
  • Give store performance assessment through F-aRMS checklist
  • Cross cover the pre-designed items for other Franchise Ops functions (eg. VM maintenance)
  • Conduct on site problem shooting through communicating with store manager and staff
  • Give coach to the store staff where applicable
  • Make "comprehensive store visit reports" after the store visit
  • Collect MSP reports and monitor the store performance based on the results
  • Off site problem shooting
  • Communicate with customer OP team to solve retail ops related problems identified during the store visit
  • Consolidate problems with other Franchise Ops functions through analysis of "comprehensive store visits" from all the store visiting departments
  • Communicate with and coordinate related departments to solve the problems for other Franchise Ops departments identified
  • Monitor the solving of all problems concerning customer stores ST
  • Coordinate retail training to customers
  • Communicate with HQ training team to address the customers training needs
  • Lead the Monthly ST Meeting (Regional Meeting)
  • Lead the review and discussion of HC & Key stores performance through ST data analysis
  • Coordinate the functional presentation of all the Franchise Ops departments
  • Lead the review of execution quality and effectiveness of action plan for the previous month
  • Lead the discussion and formation of the action plan for the next month
  • Coordinate the best practice sharing from RO team
  • Coordinate the participation and cooperation of sales team in the Franchise Ops coverage program
  • Participate in the HQ Monthly ST Meeting


System and Processes

  • Basic understanding of national business goals, growth strategies, account structure and retail/trade marketing related policies and processes



  • Other related job assigned by supervisor



Knowledge, Skills and Abilities:

  • Communicate with others
  • Manage relationships and diversity
  • Planning and organizing
  • Analysis and problem solving
  • Learning and self-development
  • Manage Business (Processes and Projects) if applicable
  • Manage and Develop People if applicable
  • Good understanding of retail know how and rich experience in retail operation
  • Excellent interpersonal/communication skills
  • Basic sales skills and customer service knowledge (consumer service oriented)
  • Data analysis skills, planning skills
  • Communication skills, relationship management and empathy
  • Strong drive to achieve company target
  • Self-motivating
  • High execution ability and self-management
  • Very high level of integrity
  • High influencing skill
  • People management skills
  • Negotiation skills
  • Results oriented
  • Practical, reactive


Requisite Education and Experience / Minimum Qualifications:


  • Bachelor's Degree in retail related discipline is required


Professional background / Experience

  • A passion for and an understanding of SPORT, along with the desire to translate this passion into exploring the adidas sports market in China
  • Good communication skills
  • Team player & positive attitude
  • Open-minded
  • Good organizational skills
  • Good interpersonal skills
  • 5 years related experience with a high class consumer goods or retail brand
  • Good understanding of retail business
  • College degree or above
  • Basic English communication skills
  • Strong PC skills
  • Data collection and analysis skill



  • Performance
    • Comparable Store
    • Retail Inventory Stock tum
  • Performance Driver
    • Traffic
    • Conversion
    • # of transactions
    • UPT
    • ATV
    • Sales/sgm
  • Enabler
    • MSP
    • RMS
    • Training Hours/FTE
  • Key City: Key City SOB
  • Future City: Future City SOB



adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Assistant Manager Retail Operations, Belle East

Brand:  adidas
Location:  Shanghai
TEAM:  Retail (Back Office)
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  415728
Date:  Jan 14, 2022