Assistant Manager SEO

As an Assistant Manager SEO at adidas your role is to drive organic traffic to adidas and Reebok EU eCom through content. You work with the team to develop content and page mapping strategies driven by search data and analyse and present the impact of SEO projects to wider stakeholders.


Scope: Contribution to specific deliverables or services


  1. SEO
  • Identifying consumer search trends and working with team to create content to capture that demand
  • Localising content – both for .com and for in app store for ASO
  • Collaborating with Digital Merchandising team to ensure filter and header navigations reflect search behaviour, enable indexation of important pages and do not create duplicate content issues
  • Creating internal linking hierarchies to ensure indexation and authority flow to important product pages
  • Identifying page duplication and cannibalization issues and working with team on solving them
  • Supporting on new product launches and brand campaigns to ensure organic traffic targets are hit.


  1. Analysis
  • Measuring and reporting results of SEO activities and specific projects and communicating these to wider stakeholders
  • Using search data to create insights that guide decision making of other teams such as merchandising, planning and buying


  1. Collaboration & Consulting
  • Be able to explain the impact of SEO on business objectives
  • Work with brand marketing teams in your market to ensure SEO success of commercial and brand campaigns and editorial content
  • Work cross-functionally with global and market teams to create synergies, address opportunities and drive revenue.


  1. Best Practices & Toolsets
  • Utilize best practice toolsets and frameworks that allow continuous optimisation of organic traffic.


Knowledge, Skills and Abilities:


  • Good communication skills, comfortable presenting in person and remotely
  • Ability to efficiently work in a cross-functional organization, ability to develop collaborative relationships with stakeholders from digital and non-digital disciplines on all levels
  • Experience with SEO tools such as Keyword Planner, Screaming Frog, Ahrefs and Searchmetrics
  • Experience with reporting tools such as Google Analytics and Adobe Omniture
  • Experience of conducting SEO content audits, log file analysis and SEO localisation
  • Fluent English, both verbally and written
  • 3+ years of experience in SEO, in-house or at a leading digital agency
  • Experience with eCom and digital marketing in a brand environment


adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Assistant Manager SEO

Brand:  adidas
Location:  Amsterdam
TEAM:  Digital
State:  NH
Country/Region:  NL
Contract Type:  Full time
Number:  306869
Date:  Mar 25, 2021