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BRAND COMMUNICATION - WE OWN THE GAME

BRAND COMMUNICATION  - WE OWN THE GAME

 

We are looking for Brand Communication experts that have passion for sportswear/ fashion & want to join our amazing team.

 

WE ARE LOOKING FOR…

 

  • MANAGER BRAND COMMUNICATION 
  • SENIOR MANAGER BRAND COMMUNICATION

 

PEOPLE BUSINESS AREA:

  • FOOTBALL
  • RUNNING
  • ORIGINALS & STYLES 

 

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PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION:

 

Drives the development of an integrated, through-the-line, marketing communications package to support adidas’ global and specific BU marketing and business objectives.

 

KEY RESPONSIBILITIES:

 

 

  • Act as a partner to the BU product managers in developing marketing and communication plans that drive the business unit and lead to effective communication activities.
  • Manage and Plan the development of short and long term communications strategy based on the global SBP and specific business unit objectives and drive the development of an effective channel-planning strategy based on the consumer and marketing objectives.
  • Create action plans for BU communications projects with the aim to maximize brand and (new) product exposure while maximizing efficiencies.
  • Remain up-to-date on the fast developing Media Environment in general and New Media technologies and opportunities in particular.
  • Research communication opportunities, as well as opportunities for Co-ops & Co-branding and coordinate with day-to-day management of all other marketing disciplines: Digital, Social, PR and retail.
  • Manage global and local agencies across projects and activities for the business unit: agency briefing process and development of concepts and creative elements.
  • Develop of communication tools from conception to implementation ensuring all projects are on brief and meet the highest creative standards.
  • Execute and track the Business Unit and global communications plan and benchmark the progress in the brand perception in markets.
  • Ideate campaign performance post-evaluation by conducting or coordinating research and tracking project development, collating results into regular quality reports.

 

WHAT WE ARE LOOKING FOR:

 

  • Strong interpersonal/communication skills and high level of strategic thinking.
  • Broad experience in marketing communications, campaign development and execution.
  • Deep understanding of an ever-changing marketing landscape and advanced experience in project management.
  • Ability to collaborate and manage platforms and tools used by multiple functions as well as ability to manage and / or collaborate with internal and external cross-functional groups: product marketing, communications, social, digital.
  • Broad understanding of and passion for the sports and fashion/entertainment industry.
  • Excellent presentation and organizational skills.

 

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:

 

  • Degree in Marketing, Communications, Retail, Digital or a related field. Master Degree / MBA a plus.
  • Depending on the level of roles relevant years of working experience
  • Fluent written and spoken English language skills.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  BRAND COMMUNICATION - WE OWN THE GAME

Brand:  adidas
Location:  Herzogenaurach
TEAM:  Marketing & Communications
State:  BY
Country/Region:  DE
Contract Type:  Full time
Number:  351231
Date:  Oct 18, 2021