BU Director Football

Own and lead the BU Football through strategic business planning in line with the adidas brand strategic business plan.


Key Responsibilities:

Lead and be responsible for category efficiency and implementation of key KPIs: NS, SM%, SM Abs, across all distribution channels: CS, E-COM, FO, WHS.

Represent commercial & product needs from the idea of the market to headquarters based on seasonal performance analysis, business needs and strategic necessity.

Be the first contact person in BU, lead Cross BU, Cross-functional and Cross department projects.

Sharpen the positioning/perception on the market. Strengthen the connection between the Brand, key assets and consumer.

Create, Align and Manage local GTM calendars, events, activations based on global guidelines/local market needs, with a clear focus on brand and BU NPS growth among consumer.

Lead the range selection process and actively contribute to higher range efficiency

Analyze, prepare and lead seasonal product inputs with global BU team pointing out specific business risks and opportunities.

Implement global and local best practices to ensure business process efficiency.

Lead people with a focus on high employee engagement at every level through effective motivation, coaching, training, and development of team members



Knowledge, Skills and Abilities:

Strong leadership & management skills

Strong cross-functional experience, across merchandising, marketing, sales and retail, finance

Strong industry knowledge, across divisions—footwear, apparel and accessories

Expert understanding and passion for the local Market´s’ consumers, accounts, economic environment brand and commercial needs


Requisite Education and Experience / Minimum Qualifications:

5-7 years of cross-functional experience in merchandising/product, marketing, sales/retail required

Bachelor in related field required

Industry experience required

Passion for sport

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  BU Director Football

Brand:  adidas
Location:  Moscow
TEAM:  Marketing & Communications
State:  MOW
Country/Region:  RU
Contract Type:  Full time
Number:  197777