Assistant Manager, Sales

Assistant Manager, Sales


Purpose & Overall Relevance for the Organization


To ensure sales target are met monthly and annually, servicing dealers and customers, forecast sales and update merchandising in the local market.


To assist Sales Manager and Senior Commercial Manager to drive business growth of adidas Golf in Thailand with new channels & accounts development and volume growth among existing customers.


Key Responsibilities:

Sales Target

  • Ensure that the assigned sales targets are met diligently
  • Work closely with the management team on sales target settings and revision of target in order to meet the company’s objectives whenever is necessary
  • Work closely with the Accounts to optimize and maximize sales
  • Capture & create new sales opportunities


Sales Forecast

  • Submit sales forecast on time.
  • Ensure that the sales forecast is at its best estimate with the relevant knowledge of the market demands.


Sales Promotional Activity

  • Create new & updated sales promotional activity plans for the assigned area of sales responsibility.
  • Analyze the effectiveness and success of the promotional activities
  • Work closely with Accounts and other team members in sharing ideas and any success stories
  • Ensure that the Accounts accept and comply to make our promotional activities a huge success.


Sales Execution

  • To visit Accounts & their store outlets on a regular basis
  • Represent adidas Golf in all aspects of sales activities:
    • Presentation of new products & samples as when necessary
    • Taking all sales orders & ensuring the orders are input into the system and are being fulfilled on a timely basis
    • Ensure that customer account receivables are met within company’s DSO target
    • Monitoring customer inventory and tracking sell thru of customer inventory on a monthly basis
    • Participate in managing inventory by having integrated sales planning and order management to achieve stock turn targets
    • Proposed promotional activities to the Accounts and get their willing participation
    • Ensure that our company’s products are well represented and display at the retail outlets
    • Ensure that all POS materials are well displayed and updated at all the retail outlets (dealers & own)
    • Ensure that trade dealers are abiding with our pricing & product policies
    • Provide excellent sales service to build a strong trade relationship and maintain customers and consumers satisfaction at all times
    • Provide feedback to the direct superior on the market & competitors’ activities on a regular basis (minimum weekly)
    • Participate actively in all sales events like demo, bazzar and etc
    • Provide sales solution & impart company’s & product knowledge to the trade dealers and their staff periodically.


Sales Role

  • Present yourself professionally at all times to the customers & internal parties
  • Carry positive attitude at all times
  • Communicate regularly and openly on all issues
  • Accept responsibilities and order whenever being assigned
  • Setting good examples and leadership to direct reports if any


Seasonal Sell-in & Order Consolidation

  • preparation for seasonal sell-in meeting with the support of regional marketing, merchandising and local sales team – date setting, venue set-up preparation, screen presentation materials, fashion show, catalogue & other literatures
  • consolidation of customers’ orders
  • confirmation on final seasonal purchase plan jointly with Commercial Manager


New Channel & Account Development

  • Assist Commercial Manager to increase distribution by increasing channels & accounts in order to achieve the set net sales and net contribution targets
  • Maximization of productivity per store
    • to increase adidas Golf in-store space and sell-in per door to existing customers
  • Corporate Sales
    • to identify potential corporate sales client and initiate contact & product presentation
    • to follow up with corporate accounts developed by regional team to maximize sales & promotion opportunities
    • updating corporate sales forecast & control material inventory


Knowledge Skills and Abilities:

  • Communication with others
  • Manage relationships & Diversity
  • Planning and Organizing
  • Analysis and problem-solving
  • Results Orientation
  • Planning and organizing
  • Influencing and negotiating skills
  • Strong Sales Skills


Requisite Education and Experience / Minimum Qualifications:

  • Minimum 2-5 years in relevant position in relevant experience.
  • Wide network of contacts and excellent understanding of the industry
  • Relationship building up, down, sideways for the retail division
  • Should have car and willing to travel

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Assistant Manager, Sales

Brand:  adidas
Location:  Bangkok
TEAM:  Sales
State:  10
Country/Region:  TH
Contract Type:  Full time
Number:  504735
Date:  Nov 21, 2023