Purpose & Overall Relevance for the Organization:

Drive category business success and execution within guidelines set by LAM BUs and Global.

Key Responsibilities:

• Generate the briefing with local expertise to the CtC range architecture team and BU CtC on needed articles, specific retailer needs such as SMUs and other volume and image driving opportunities, local market trends, and business opportunities to maximize the Category´s potential in the country.           

• Lead the GTM execution for the assigned Category within the country by ensuring all the x-functional areas are correctly implemented by closely tracking for the flawless execution of the Category.   

• Drive the preparation of the sell-in process, including sales and marketing meeting presentations, Sell-in tools, and relevant packages and exclusives. Support the Local Account Marketing team to make sure the other Country areas understand the seasonal strategy, priorities, etc, for a successful sell-in

• Responsible for pricing adjustments aligned with BSF BU targets and Pricing Guidelines provided by the Market to standardize and maximize range profitability and alignment with Global guidelines

• Brief local asset developments with Market and Global PMs (i.e., club/fed/events) and steer approval process with the asset to ensure complete product offer in the country

• Provide Sub-Unit BU local forecast as category expert in each specific market. Owner of the Local BU BSF to signal business potential                            

• Be the key contact for local commercial and brand activation teams for the assigned Category for the country.     

• Maintain regular analytics on the sell-in and sell-out performance of the assigned Category to take timely corrective actions if needed.  

• Provide any required scenario analysis related to the Category, and participate in 90-60-30 meetings to be fully on board with a Brand Activation perspective on the status of the Category, and take corrective actions if necessary.                               

Knowledge Skills and Abilities:

• Experienced in the job and fully qualified/trained
• Combined broad theoretical and practical knowledge, incl. company policies and practices

Requisite Education and Experience / Minimum Qualifications:

• Five years experience
• Minimum 1 year of informal management experience required