Purpose:  

The Senior Specialist Consumer Engagement Operations is responsible for the end-to-end execution of both CRM and membership programs for adidas North America. This person will ensure flawless operations across Newsletter, Trigger and Transactional emails, push notifications, and membership-related operational needs supporting brand and ecommerce across adidas by partnering with internal and external stakeholders, along with creative resources to create best in class consumer-focused digital marketing communications. 

Knowledge, Skills, and Abilities: 

• Execute email & push notifications marketing campaigns and push notifications including setup, deployment, testing, and optimization in collaboration with CRM team. 

• Execute digital membership campaigns including alignment, setup, deployment, testing, results, and optimization in collaboration with the NAM membership team. 

• Oversee the process of collecting & uploading campaign assets, including links, supporting creative, subject lines, and disclaimers. 

• Build campaigns and define audiences within a large-scale email platform 

• Act as point person with channel partners, including Business Units, Retail, Digital Content, and Global Product Owners to ensure campaigns and assets are scheduled, tracked, and received promptly. 

• Utilize planning tools, such as Smartsheet & JIRA to manage overall workflow, meet deadlines for asset delivery, and approve final content. 

• Quality assurance and testing of campaigns for accuracy, brand consistency, functionality & customer experience. 

• Oversee CRM & membership campaign approval processes by collaborating across teams. 

• Identify improvements in CRM or Membership campaign performance, specifically new testing opportunities. 

• Maintain knowledge base of email, target consumer, retail, digital marketing, and competitive trends 

• Detail-oriented and able to be flexible with changing timelines. 

• Strong command of the English language, communication and presentation skills, and confidence in speaking in groups and sharing perspective Global/US&CA CRM & Membership 

• Ability to work well under pressure and meet tight deadlines.  

• Advanced computer skills, proven experience in Excel 

• Strong quantitative and qualitative analytical skills 

• Strong time management, planning, and organizational skills 

• An interest in working with internal stakeholders and external agencies to establish efficient and scalable processes. 

• Motivated by testing and learning, evolving, and improving the channel, and building your own channel knowledge and experience. 

• Analytical, logical, and data-driven mindset geared towards driving efficiency and test opportunities. 

• Foundational understanding of the various components of email marketing – Strategy/Operations/Analytics/Creative/ 

• Good relationship-building skills with a natural ability to create rapport. 

• Previous work and knowledge of working with key email service providers such as SalesForce Marketing Cloud is a plus. 

Qualifications:  

• Bachelor's degree required. 

• 2+ years of digital or growth marketing experience (preferably in an eCommerce Retail environment)