Sr. Specialist CRM Operations


The Senior Specialist Consumer Engagement Operations is responsible for the end-to-end execution of both CRM and membership programs for adidas North America. This person will ensure flawless operations across Newsletter, Trigger and Transactional emails, push notifications, and membership-related operational needs supporting brand and ecommerce across adidas by partnering with internal and external stakeholders, along with creative resources to create best in class consumer-focused digital marketing communications. 


Knowledge, Skills, and Abilities: 

  • Execute email & push notifications marketing campaigns and push notifications including setup, deployment, testing, and optimization in collaboration with CRM team. 

  • Execute digital membership campaigns including alignment, setup, deployment, testing, results, and optimization in collaboration with the NAM membership team. 

  • Oversee the process of collecting & uploading campaign assets, including links, supporting creative, subject lines, and disclaimers. 

  • Build campaigns and define audiences within a large-scale email platform 

  • Act as point person with channel partners, including Business Units, Retail, Digital Content, and Global Product Owners to ensure campaigns and assets are scheduled, tracked, and received promptly. 

  • Utilize planning tools, such as Smartsheet & JIRA to manage overall workflow, meet deadlines for asset delivery, and approve final content. 

  • Quality assurance and testing of campaigns for accuracy, brand consistency, functionality & customer experience. 

  • Oversee CRM & membership campaign approval processes by collaborating across teams. 

  • Identify improvements in CRM or Membership campaign performance, specifically new testing opportunities. 

  • Maintain knowledge base of email, target consumer, retail, digital marketing, and competitive trends 

  • Detail-oriented and able to be flexible with changing timelines. 

  • Strong command of the English language, communication and presentation skills, and confidence in speaking in groups and sharing perspective Global/US&CA CRM & Membership 

  • Ability to work well under pressure and meet tight deadlines.  

  • Advanced computer skills, proven experience in Excel 

  • Strong quantitative and qualitative analytical skills 

  • Strong time management, planning, and organizational skills 

  • An interest in working with internal stakeholders and external agencies to establish efficient and scalable processes. 

  • Motivated by testing and learning, evolving, and improving the channel, and building your own channel knowledge and experience. 

  • Analytical, logical, and data-driven mindset geared towards driving efficiency and test opportunities. 

  • Foundational understanding of the various components of email marketing – Strategy/Operations/Analytics/Creative/ 

  • Good relationship-building skills with a natural ability to create rapport. 

  • Previous work and knowledge of working with key email service providers such as SalesForce Marketing Cloud is a plus. 



  • Bachelor's degree required. 

  • 2+ years of digital or growth marketing experience (preferably in an eCommerce Retail environment)  

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Sr. Specialist CRM Operations

Brand:  adidas
Location:  Bogota
TEAM:  Digital
State:  DC
Country/Region:  CO
Contract Type:  Full time
Number:  508714
Date:  Apr 10, 2024