Purpose & Overall Relevance for the Organization:

This role is a key contributor to the healthy and sustainable growth of the channel across all LAM markets providing support in planning of all commercial & Brand events. Also, the person in charge supports pricing and clearance strategies of ecom LAM with special attention on analysis and actions plan for outlet pages that permit increase stock turn and improvements in the standard margin

Key Responsibilities:

Buy Process:

• Support implementation of the pre-season strategy for e-com OTB Planning & Management following the market financial targets and global guidelines
• Following Channel Ranges provided by Market CTC Assortment Plan teams, contribute to the buying process for the assigned channel(s) and assure right volumes are bought following market OTB plan
• Work with global/local colleagues to define and implement best in class eCom buying best practices and KPI tracking mechanisms focused on optimization of the eCom experience through product and ranging decisions.
• Support market seasonal stock position assuring the right volumes are available in e-com store(s) and distribution centers, and inform of changes to Allocation teams
• Provide market trading, assuring timely sales forecast by product for the chain, stock intakes, and in-season markdowns
• Prepare input to Market CTC Assortment Planning teams in regards to range needs by cluster
• Support market relevant e-com store tiering process following store tiering global guidance, in collaboration with CTC Assortment Planning teams.

In Season Process:

• Support analysis on pricing strategies for all products across full price and non-full price segments for both brands
• Monitor in a weekly basis the standard margin performance and rise flags if is not align with business plan
• Monitor the right balance of inline and outlet products
• Support markdown execution according to company policy or company promotions
• Monitor and execute clearance pricing between e-com and other DTC channels + Wholesale following the established process
• Support visibility of 30-60-90 brand and commercial calendar and support in planning of all the commercial events
• Support analysis on stock flow and inventory coverage.
• Monitor inventory levels by category & Key Franchises.

Key Relationships:

• All DTC functions
• eCommerce Marketing, Analytics, UX & Site operations
• Supply Chain
• Regional Business Units
• MOPS

Knowledge Skills and Abilities:

• Experience on Merchandising operations
• Knowledge of all ecommerce channels/online marketing
• Strong analytical skills and fact-based orientation in decision making
• Ability to work effectively within a team environment
• Advanced skills in MS Office (Excel)
• Advanced English level

Requisite Education and Experience / Minimum Qualifications:

• University degree in business, ideally with marketing and sales focus or equivalent professional experience
• Minimum 2+ year experience in merchandising or eCom operations