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Brand Activation Manager - JD

Purpose & Overall Relevance for the Organization: 

 

To deliver service and help build and execute the brand and retail strategy for JD to drive business growth and brand heat. 

 

Key Responsibilities:  

 

  • Help build and execute the brand activation plans for JD ensuring adidas wins at the point of purchase by category, in key locations and against the agreed KPI’s 

  • Understand product, customer and consumer needs across all channels  

  • Manage and improve the adidas consumer experience within and in proximity to JD stores, ensuring high levels of storytelling and up to date retail standards 

  • Deliver and adapt brand toolkits across all channels and create bespoke tools where relevant in line with the target consumer and across multiple categories 

  • Continuously look at new innovations to engage the consumer and drive sell through 

  • Collaborate with the JD marketing teams to ensure continuous alignment and excellence 

  • Drive and review sell through and consumer engagement against agreed KPIs and take learnings for future activity 

  • Manage budgets and costs  

 

Key Relationships:  

 

  • Sales  

  • Merchandising  

  • Brand Activation & Communications  

  • Global / Europe Business Units 

  • Key Account Retailer  

  • Retail Space Management & Visual Merchandising 

  • Sports Marketing & Entertainment Teams 

  • Global & Local Agencies 

 

Knowledge, Skills and Abilities:  

 

  • Brand, retail market & consumer knowledge  

  • High professional maturity 

  • Highly collaborative with strong communication skills 

  • High influencing skills and ability to make fact based decisions  

  • Project management  

  • Ability to work effectively within a team environment and under pressure 

  • Microsoft office: Word, Excel and PowerPoint. 

  • Fluent in English 

 

Requisite Education and Experience / Minimum Qualifications:  

  • University degree in business preferred, ideally with marketing and sales focus or equivalent professional experience 

  • Brand or retail marketing experience: 3 years. 

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Brand Activation Manager - JD

Brand:  adidas
Location:  Stockport
TEAM:  Marketing & Communications
State:  MAN
Country/Region:  GB
Contract Type:  Full time
Number:  262388
Date: