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Brand Comms Sport & Style Specialist

Purpose & Overall Relevance for the Organization:

Coordinate and measure Brand leadership in the key cities with targeted cross-function brand activation plans in respective cluster. 

Key Responsibilities:  

•    Adopt, facilitate and  execute Global Brand Activation plans aligned with Market Brand Activation plans across functions and ensure brand excellence 
•    Develop, create and execute additional initiatives to reinforce brand leadership 
•    Coordinate a cross functional activation plan with strategies & Brand Activation plans
•    Monitor a comprehensive business plan to optimize business performance through market share dominance and sell-out performance with a focus on destination doors on an omnichannel perspective
•    Represent brand knowledge and expertise over consumers, customers, partners and competitors.
•    Review strategies and competitive landscape to recommend improvement, input into the development of plans and drive the change in full support of the SBP strategies
•    Connect with other brand Comms teams to share best practices.
•    Establish a high performance culture and drive employee engagement, leading by example
Knowledge, Skills and Abilities: 

•    Significant marketing and sales experience (sporting goods or retail industry preferred)
•    Strong commercial and business acumen knowledge
•    Proven project management experience
•    Advanced user of MS Office suite of products & PP capabilites
•    Deep knowledge and understanding of both performance and originals brand and of Local network, trend and business


Requisite Education and Experience / Minimum Qualifications:  

•    University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
•    3+ years of experience in Sales, Marketing and Communication
•    Fluent in English and Hebrew
 

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Brand Comms Sport & Style Specialist

Brand:  adidas
Location:  Holon
TEAM:  Marketing & Communications
State:  M
Country/Region:  IL
Contract Type:  Full time
Number:  414500
Date:  Jan 13, 2022