Brand Communications Manager -Sustainability, Global Marketing, Ltd. until 31.04.2023 (m/w/d)

Purpose & Overall Relevance for the Organization:

 

The brand sustainability transition is at the core of the 2025 strategic plan “Own the Game”.  Nine out of ten adidas articles will be made from sustainable materials by 2025.  adidas is committed to reducing its carbon dioxide footprint per product by 15 per cent by 2025. To this effect, the company is working closely with its partners in the global supply chain to reduce energy and material consumption and make greater use of green energy sources. It aims to achieve climate neutrality in its own operations by 2025 and overall climate neutrality by 2050.

 

The Communications Manager contributes to the development of integrated, through-the-line, marketing communication packages and provide internal guidance for seasonal calendar briefing to drive growth for adidas.

 

 

Key responsibilities:

 

  • Support the team in developing marketing and communication plans that drive the category and lead to effective communication activities.
  • Assist in the development of short- and long-term communications strategy based on the global Strategic Business Plan and specific Brand Sustainability objectives and drive the development of an effective channel-planning strategy based on the consumer and marketing objectives.
  • Orchestration for brand communications to provide strategic guidance for internal delivery against the seasonal calendar milestones.
  • Support the team in managing post-production and internal approvals.
  • Support the integrated team in coordinating global and local agencies across projects and activities for the business unit/functional area: agency briefing process and development of concepts and creative elements.
  • Execute and track the Business Unit/functional area and global communications plan and benchmark the progress in the brand perception.
  • Support campaign performance post-evaluation by conducting or coordinating research and tracking project development, collating results into regular quality reports.

 

Key Relationships:

 

  • Global: Brand Marketing Management, Brand Sustainability and Strategy, Global BU, Global Newsrooms, Sports Marketing, Brand Marketing disciplines, production team, finance and controlling.
  • Markets: Local Brand Marketing, Key cities, Newsrooms.
  • External: Lead Creative and Media Agencies as well as potential brand partners.

 

 

Knowledge, Skills and Abilities:

 

  • Good interpersonal/communication skills and level of strategic thinking.
  • Experience and success in consumer-facing marketing communications, campaign development and execution.
  • Broad experience in marketing communications, campaign development and execution.
  • Deep understanding of an ever-changing marketing landscape and experience in project management.
  • Ability to collaborate and use platforms and tools utilized by multiple functions as well as ability to manage and / or collaborate with internal and external cross-functional groups: product marketing, communications, social, PR, digital, ecom.
  • Strong presentation and organizational skills.
  • Broad understanding of and passion for the sports and fashion/entertainment industry.
  • Wider understanding for sustainability, innovation and brand storytelling.

 

 

Requisite Education and Experience / Minimum Qualifications:

 

  • Degree in Marketing, Communications, Retail, Digital or a related field. Master’s degree / MBA a plus.
  • 4+ years’ industry and / or relevant work experience.
  • Fluent written and spoken English language skills.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Brand Communications Manager -Sustainability, Global Marketing, Ltd. until 31.04.2023 (m/w/d)

Brand:  adidas
Location:  Herzogenaurach
TEAM:  Marketing & Communications
State:  BY
Country/Region:  DE
Contract Type:  Temp
Number:  442768
Date:  May 22, 2022