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Manager Culture Marketing

Purpose & Overall Relevance for the Organization:

Working along with Brand Comms team in other to follow closely the scouting, contacting,  negotiating, activating, and reporting culture partners and friends’ of the brand, across all categories.

 

Key Responsibilities:

  • Recruit, develop, and maintain EIM's portfolio based on relevant qualitative and quantitative data
  • Implement a fidelization plan for EIMs, KOLs and friends of the brand, considering seeding, product incubation, and key dates
  • Establish and nurture strong relationships with KOLs, sneakerheads, media, and emerging artists.
  • Stay constantly updated with trends, hype moments, and cultural events that are influential in the local scene.
  • Develop a strategic relationship with the local Business Unit (BU) to align product selection with partners and cultural events.
  • Follow up partners activation (Briefs with LAM) and reporting
  • Work with Fashion KA AMP to support local relevant partners or assess their suitability for activation in their stores.
  • Collaborate with brand comms teams to activate cross-category profiles in campaigns.

 

 

Knowledge Skills and Abilities:

  • Deep knowledge of culture industries (music, art, fashion)
  • Passion and expertise in a cultural focus area.
  • PR skills for stakeholder, media, KOL, and sneakerhead management.
  • Negotiation skills for stakeholder agreements and agency management.
  • Trend seeker and strategic planning mindset.

 

 

Requisite Education and Experience / Minimum Qualifications:

  • University degree or equivalent education required
  • 5 years of experience in related activities

 

Búsqueda laboral equitativa

El empleador sólo podrá solicitarle la información estrictamente necesaria para el desempeño del trabajo que se ofrece.

Ley N°6471

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager Culture Marketing

Brand:  adidas
Location:  Buenos Aires
TEAM:  Marketing & Communications
State:  B
Country/Region:  AR
Contract Type:  Full time
Number:  510683
Date:  Apr 26, 2024
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