Senior Specialist Digital Activation (Marketing) EMC

Purpose and overall relevance to organization: 

The Specialist Digital Activation will be responsible for developing creative campaigns and delivering compelling and persuasive digital content across various online channels, including the lead for adidas EMC on Confirmed. Digital will continue to be a key pillar of brand strategy at adidas ensuring the consumer experience is always premium, seamless, and personal.

Key Responsibilities:

  • Create engaging digital content for online (.com, adidas app and Confirmed app), mobile, paid social, and CRM for all brand categories and commercial campaigns across the GCC.
  • Ensure the implementation and execution of market campaigns on .com and app. The Role Ensure execution and implementation of campaigns inclusive of briefing and consumer journeys is aligned to Global/Hub guidelines.
  • Responsible for briefing in and doing post-live checks on Product Landing Pages and Campaign Pages.
  • Responsible for briefing in promotion mechanics and App.
  • Define activation executions and content needs.
  • Write creative briefs as required and evaluate work.
  • Work closely with the following teams to ensure a 360 know-how and understanding of the campaign to deliver 100% On Time in Full Campaign Execution:
    • Digital Activation Hub – For toolkits, consumer journey and other key aspects of the campaign like go live, exit and campaign analysis.  
    • Regional Brand Marketing Teams – For staying abreast on locally relevant campaigns, key objectives and assets that will roll up in digital activation campaign execution on .com  
    • Membership and Performance Media Team – Work closely with Membership and Performance media team to ensure digital activation mechanism (and journey) to support member acquisition, sign-ups or sell-throughs are as per the guidelines. 
    • E-com Operations Team – To ensure coherence between campaign briefing and execution. Working hand in glove with e-com operations team ensuring a seamless consumer journey on .com/app 
    • E-Com Consumer Experience team – Work hand in glove with e-com consumer experience team to ensure a seamless consumer experience on .com (page load speed, page titles, product sorting, journey optimization etc.). Lead in for .com improvements basis consumer funnel analysis through e-com CX team. 
    • E-com Strategy and Planning team – To ensure commercial campaigns briefing is aligned in terms of planned mechanics of offer and within the agreed turnaround time of execution. 


  • Execution excellence in brand campaigns, product launches and commercial promotions
  • Digital KPIs (Revenue, AOV, CTR, Bounce Rates)

Key Relationships: 

  • Hub: Digital team, BA team
  • Regional: GCC teams
  • Local: Brand Comms team, Trade Marketing, local agencies & E-Comm

Knowledge, Skills and Abilities:

  • Cross-functional Marketing knowledge in sport and/or fashion/lifestyle categories (FMCG or sporting goods industry candidates preferred).
  • Proven working experience in digital content creation with excellent writing and communication skills.
  • Experience with the digital production process and the technical nature of developing digital marketing initiatives.
  • Experience with digital marketing and paid media.
  • Analytical mindset and critical thinking.
  • Be skilled in writing clear, concise, and grammatically correct copy.
  • Advanced level proofreading and editing experience.
  • Proactive, detail-oriented, and highly organized with strong time management and planning skills.

Requisite Education and Experience / Minimum Qualifications:

  • University degree in Marketing / Media and a proven previous experience (minimum 3 years) in either agency (advertising, digital, CRM, social) or a client side digital content role.
  • Fluency in English and Arabic, both spoken and written is mandatory.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Specialist Digital Activation (Marketing) EMC

Brand:  adidas
Location:  Cairo
TEAM:  Marketing & Communications
State:  C
Country/Region:  EG
Contract Type:  Full time
Number:  509745
Date:  Apr 2, 2024