Manager Retail Activation and Calendar Planning 1

Purpose & Overall Relevance for the Organization:


Directly contribute to the growth, elevation and activation of all retail channels, by planning,

enabling exceptional campaign activations and consumer experiences across Emerging Markets.


Key Responsibilities:


  • Pre-season and in-season retail calendar planning support and management
  • Gather and coordinate BU input on seasonal calendars and provide consolidated feedback to Marketing senior leadership.
  • Deliver thorough, fact-based analysis of marketplace intelligence to Omnichannel Planning team to ensure the Omnichannel Brand Calendar Framework and resulting seasonal Calendars meet market and commercial needs
  • Work with media team or agency and use key (post campaign) learnings to feedback to Global Omnichannel Planning teams, Brand Management/BU CTC for the next seasonal process. Collaborate x-functionally to include ROI results.
  • Monitor, update and improve the overall transparency and communication of current calendar status to Omnichannel activation team reflecting final seasonal calendars post GTM summit.  



Global Campaign Implementation


  • Provide retail marketing toolkits to enable flawless execution of all Campaigns/Activations. 
  • Critically and thoroughly work through EM adaptation of Global toolkits to meet market needs.
  • Ensure campaign targets are properly set, evaluated and met and that Marketing Working Budget (MWB) is optimized.
  • Feedback learnings and concerns on the performance of global campaigns to EM Brand team and Global horizontal BU.
  • Drive omni-channel reporting in line with up to date requirements, provide consolidated viewpoint for the EM stakeholders



EM Driven Campaign Development and Implementation


  • Drive the communication, for the necessity and results of local campaigns and promotions and ensure all necessary approvals are obtained.
  • Ensure campaign targets are properly set, evaluated and met and that MWB is optimized



Trading the Business


  • Be knowledgeable about the targets and performance of EM stores, understand which Retail Marketing levels need to be activated to impact which KPIs and propose how to activate them as needed.
  • Work closely and cross-functionally with the cluster Retail teams to pro-actively assess any performance issues (such as persistently declining traffic or a particularly slow month) and develop the tactical Retail Marketing solutions that might be needed to address these.
  • Co-own Retail KPIs, in particular Traffic, Conversion, ATV, UPT, NPS, Net Sales and Profit Margin with the cluster Retail team.
  • Own the Marketing and Brand relationship with all strategic Europe Landlords, ensuring both strong communication and leverage of all communication paths to influence both Brand and store sell-out
  • Drive the Member and CRM activation plan, linked to both calendar, local and business requirements




  • Identify optimal retail marketing agencies and/or vendors both in terms of output and cost.
  • Co-create and drive transparent, up to date MWB management processes and tools. This includes input into MWB planning process
  • Ensure that all retail marketing activities contribute in driving the Brand NPS


Key Relationships:


  • DTC Excellence
  • Brand Activation
  • Market Omni channel teams
  • Market Store Development
  • Market VM Planning & Execution teams
  • Key Partners & Accounts




Knowledge, Skills and Abilities:


  • Good knowledge of industry, market trends, and marketing strategies
  • Proficiency in MS Office applications Excel, Word, Outlook and PowerPoint
  • Ability to speak, read and write English fluently; additional language skills beneficial
  • Solid business acumen and in-depth knowledge of Retail KPIs
  • Highly numerate with the ability to understand and analyze data and produce actionable insights
  • Solid interpersonal, networking and negotiating skills
  • Strong leadership, problem-solving and decision-making abilities
  • Strong presentation and planning skills
  • Ability to travel both domestic and internationally as needed


Requisite Education and Experience / Minimum Qualifications:


  • University degree in business, ideally with a marketing and sales focus or equivalent professional experience
  • 5 - 8 years Retail or Marketing experience (minimum 3 Retail experience is essential)
  • Minimum 3 years management experience

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager Retail Activation and Calendar Planning 1

Brand:  adidas
Location:  Cape Town
TEAM:  Marketing & Communications
State:  WC
Country/Region:  ZA
Contract Type:  Full time
Number:  511364
Date:  May 15, 2024