Purpose & Overall Relevance for the Organization
Ensure industry-leading execution and commercial impact of adidas marketing concepts at selected lifestyle & fashion key-accounts and field-accounts. Drive brand leadership at customers’ point of purchase, with a focus on sell-out.
 
Key Responsibilities
•Implement and analyse competitive/customised account specific marketing plans, linked to the strategic account plans and brand strategy, for selected lifestyle & fashion key accounts and field accounts
•Manage budget & execution of the account marketing plans with sales
•Coordinate with sales and retail to deliver concepts, on time at customer level
•Assist with tracking implementation, ROI and discuss findings/conclusions with sales and retail teams
•Cooperate with sales &retail teams, act as the key contact to the accounts marketing team
•Review and suggest account business opportunities, on category level, to identify growth opportunities
•Support the sales and marketing teams in account planning and excellence in sell-in presentations, be it during seasonal sell-in meetings or strategic account meetings
•Relay in-store communication needs to the brand marketing team
•Contribute to the achievement of team objectives and KPIs
•Other duties as assigned by supervisor
 
KPI’s
•Brand Health KPI’s (brand momentum, net promoter score, spontaneous purchase intent, etc.)
•Market share
•Market share vs plan
•GTM responsibilities
•Execution excellence in brand concepts/stories
 
Key Relationships
•Senior Manager Omnichannel Marketing EM South
•Peers reporting into Senior Manager Omnichannel Marketing EM South
•EM South Retail/WHS/Franchise team
•Local sales and customer service team
•Visual Merchandising team
•Brand Activations team
•Operations teams
•Retailers
•Suppliers
 
Knowledge, skills abilities
•Good interpersonal, negotiation & influencing skills
•Good project manage expertise
•Experience in the field of trade and consumer marketing with a focus on lifestyle & fashion
•Functional expertise with sales/retail, ideally as key account manager
•Excellent communication and presentation skills
•Experience in dealing with cross functional organizations
•Good Excel and PowerPoint skills 
 
Requisite Education and Experience / Minimum Qualifications
•University degree in Business or Marketing and a minimum of 6-8 years equivalent professional experience, ideally in Marketing with a focus on Brand Management and Trade Marketing
•Fluent in English