Purpose & Overall Relevance for the Organization:

Build, execute, and analyze Marketing and Activation Plans that deliver significant business growth and improvement in our Brand Health KPIs working in close collaboration with the Key Accounts Sales Team. Develop strong relationships with key/regional/fashion account partners to drive brand KPI’s and sales within the individual accounts.

Key Responsibilities:

• Drive the creation of the seasonal account plan as related to the Global campaign strategy, local and key calendar moments.
• Ensure the global guidelines delivers against the accounts omni-channel marketing requirements.
• Create a plan for additional country or account specific omni channel marketing needs.
• Supervise and support specialist omni channel in account management and account marketing plan.
• Plan and gain approval for the creation and execution of initiatives in line with brand guidelines for global and local moments
• Execute with excellence, the seasonal account marketing calendar to ensure that adidas wins at the point of purchase by category against the agreed KPI’s.
• Execute brand concepts with a special emphasis on key destination doors, in close collaboration with the Brand Activation, Sales team, and Back to Trade Omni field team.
• Create bespoke moments for relevant partners based on their category focus.

Omni Channel WHS Planning and Delivery

• Forecast the budget required, based on the agreed calendar, strategy, and order book.
• Manage and monitor sell out support budgets and ensure alignment with sales team, finance, and line manager.
• Ensure on-budget activity and management of all related documents as per internal audit policies.
• Ensure all space management solutions are partnered with the best Omni executions.
• Support in finding and training competitive vendors, suppliers, and agencies along with Omni planning and execution team.
• Provide input on global toolkit performance to pursue further improvement for executions in a WHS environment.
• Assist in developing and executing consumer activation activity against targeted categories / concepts across all channels and platforms including CRM, DPC, and social media content.
• Coordinate with DTC Omni Channel team the Back to Trade requirements in the WHS environment, including training, reports and required changes.
• Support the agreed promotional plan that will drive consumer traffic and conversion at the point-of-sale.
• Share the localized go-to-market strategy with channels in sell-in stage and manage executional excellence to maximize sell-out.
• Support seasonal sell in delivery through showroom launches with the help of Mops, OMNI, and CTC team.

Training & Reporting

• Prepare reports on the implementation of all omni channel initiatives.
• Provide detailed budget reporting across omni channel executions.
• Deliver training to the Back to Trade Field team and partner store teams.
• Always-on alignment with the Omni Channel manager regarding account activation creating a seamless approach to campaign delivery in WHS.

Key Relationships:

• External key account partner leads
• EMC Channel leads, sales managers, and their teams
• EMC Omni Planning and Execution Team
• EMC CTC, Brand Comms, Digital & MOPS
• EMC Finance team
• EM Hub omni channel team
• Market Omni-Channel agencies and vendors

Knowledge, Skills, and Abilities:

• Marketing and sales knowledge/experience across sport and fashion/lifestyle
• Strong collaboration ability
• Experience in Key Account Management & Negotiation skills
• Retail expertise
• Visual Awareness
• Solution oriented personality who understands balancing brand equity brand and commercial relevance/interest of channels
• Proven track record in trade marketing, brand marketing, account management
• Excellent presentation skills
• IT skills: Outlook, Excel, and Word: Basic; PowerPoint: advanced

Requisite Education and Experience / Minimum Qualifications:

• University degree in business or equivalent professional experience, ideally in Sales and /or Marketing
• Over 3-4 years of retail, sales and/or marketing experience
• Fluent in English
• Proficiency in Arabic / French is a plus.