Concept-to-Consumer (Go-to-market) Planner focus on Consumer Experience

Do you have amazing project management skills with a great eye for all creative and visual things?

Do you love a challenge, thrive by working with stakeholders from different areas and have joy on accomplishing targets?

We are looking for creators that have passion for sports and fashion & want to join our amazing CTC team.


We are looking for…


CtC – Consumer Experience Managers (different levels of seniority)


Possible business areas:


BU Originals & Style

BU Training

BU Running

BU Football

BU Outdoor

Specialist Sports



Purpose & Overall Relevance of CtC Consumer Experience:


  • Translate global brand strategy into actionable go-to-market plans encompassing different parts of the brand ecosystem in order to guide markets on executing the global brand strategy.
  • Build and execute CtC strategies across product, storytelling and distribution to enable successful sell-in/sell-out of product ranges according to the category net sales and standard margin targets.
  • Act as the link between BU creation teams, Brand Marketing, Sports Marketing, Digital, Own Retail and Wholesale channel teams in order to create holistic seasonal GTM plans
  • Support key brand strategies through collaborating with cross-functional and cross-BUs teams in order to create holistic seasonal GTM plans
  • Build seasonal calendar across BUs for campaigns & product launches


Key Responsibilities and duties:


  • Support line manager on the creation of the seasonal strategic global market plans
  • Build seasonal calendar across BUs for campaigns & product launches


  • Deliver impactful sell-in tools to markets & channels in order to support seasonal concepts buy-in.
  • Support delivery of the required content / GTM plans on-time-in-full at key, GTM milestones
  • Identify process issues and support process improvement activities


  • Lead/ Participate in cross-functional and specific category projects

Managerial tasks and Budget Management:

  • Staff most suitable persons in direct report positions in alignment with HR
  • Set personal objectives, targets, guidelines and assess all direct reports
  • Steer performance assessment process for all direct reports with administrative responsibility
  • Develop the functional and social skills of direct reports on and off the job
  • Project budget control as assigned
  • Live and role model company’s Diversity & Inclusion culture


Key Relationships:

  • Specific markets / channels
  • Product Marketing
  • Brand Marketing
  • Sports Marketing
  • CTC x-functional
  • Finance
  • IT

Requested Knowledge, Skills and Abilities:


  • Business acumen in a global matrix organization environment
  • Go-to-market strategies

Skills and abilities:

  • Communication with Others
  • Managing Relationships and Diversity
  • Planning and Organizing
  • Analysis and Problem Solving
  • Learning and Self-Development
  • Project Management
  • Language skills: English, Another European language advantageous
  • IT skills:    Outlook: Advanced

Word: Advanced
Excel: Advanced

PowerPoint: Advanced

Requisite Education and Experience / Minimum Qualifications:

  • University degree or equivalent education required
  • 4-7 years



adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Concept-to-Consumer (Go-to-market) Planner focus on Consumer Experience

Brand:  adidas
Location:  Herzogenaurach
TEAM:  Marketing & Communications
State:  BY
Country/Region:  DE
Contract Type:  Full time
Number:  310975
Date:  Apr 8, 2021